Real LinkedIn ad campaigns from the companies that advertise the most in their category — captured verbatim, with full copy, formats and a marketer's teardown of what they're doing and why. 116 advertisers, 873+ live creatives, and counting.
Each library collects the highest-volume advertisers in a category and takes their creative apart — message, format, incentive and positioning.
Digital health, mental health, MSK, benefits and wellbeing platforms — how the category's biggest LinkedIn advertisers actually sell to HR, benefits leaders and health plans.
Corporate cards, spend management, banking, AP/AR and travel — the spend-management arms race on LinkedIn, from incentive machines to competitive switcher ads.
Endpoint, cloud, identity, SASE and security-awareness vendors — how the noisiest category in B2B reaches skeptical technical buyers, from category-creation plays to competitive takedowns.
GovCon ERP, market intelligence, integrators and GovTech — owning industry benchmarks, naming the incumbent, and building credibility for a compliance-heavy, long-cycle buyer.
HRIS, payroll, recruiting/ATS and performance platforms — how the most crowded category in B2B stands out to People, HR and TA buyers, from research franchises to founder-led launches.
Autonomy, defense software, space and dual-use hardware — how a new generation of defense-tech primes and challengers builds credibility with the Pentagon, Congress and a mission-driven talent market on LinkedIn.
Every teardown, newest categories first. Click any advertiser for the full set of live creatives with verbatim ad copy.
Modern Health is a workplace mental health platform.
View ad examples →
Calm (Calm Health / Calm for Business) sells workplace mental health to HR and People leaders on LinkedIn.
View ad examples →
Sword Health sells AI-powered virtual care to employers and health plans across two lines: musculoskeletal (MSK) physical therapy under the Sword brand, and mental health under its “mind” sub-brand.
View ad examples →
Included Health sells clinically-led healthcare navigation and all-in-one virtual care to employers and benefits leaders.
View ad examples →
Maven Clinic sells a single virtual clinic for family and women’s health — fertility, maternity, parenting, pediatrics, and menopause/midlife — to HR and benefits leaders and their health plans.
View ad examples →
Abridge is the ambient-AI leader in healthcare — turning clinician-patient conversations into clinical notes, and now a broader “clinician intelligence platform.” Its LinkedIn advertising is one of the most distinctive programs in health tech: it sells trust through science.
View ad examples →
athenahealth is a cloud EHR and practice-management platform (athenaOne) for ambulatory practices, now repositioning around “AI-native” care.
View ad examples →
NextGen Healthcare is an ambulatory EHR and practice-management vendor whose LinkedIn advertising spans an unusually broad portfolio: a heavy push for its Mirth® interoperability platform, a full corporate rebrand (“New era, new brand identity”), a clinical-AI line (NextGen Ambient Assist, “The New UI is No UI”), specialty- and segment-targeted plays (a tribal-health / PRC population-health webinar series, behavioral health), the NextGen Closed Loop experience, and customer-story document ads.
View ad examples →
Oracle Health (the former Cerner, now an Oracle business) sells enterprise EHR and healthcare-AI to hospitals and health systems.
View ad examples →
Spring Health sells precision mental health benefits to HR and benefits leaders.
View ad examples →
Hinge Health sells digital musculoskeletal (MSK) care — PT-led exercise therapy, a wearable pain-relief device (Enso), and access to physical therapists, doctors and health coaches — to employers and health plans.
View ad examples →
Wellhub (formerly Gympass) sells a single corporate wellbeing subscription — fitness, mindfulness, nutrition, sleep and coaching — to HR and benefits leaders.
View ad examples →
Carrot Fertility sells one inclusive benefit for the whole fertility and hormonal-health journey — fertility, family-forming, menopause, men’s health, and metabolic fertility — to HR and benefits leaders.
View ad examples →
Omada Health sells virtual cardiometabolic and chronic-condition care — diabetes prevention and management, hypertension, MSK, and a GLP-1 companion program — to employers, health plans, and benefits consultants.
View ad examples →
Personify Health — the company formed by the merger of Virgin Pulse and HealthComp — sells a combined wellbeing platform and health-plan administration solution to employers, health plans and benefits consultants.
View ad examples →
Headspace for Organizations (Headspace's B2B arm) sells mental health benefits to HR and benefits leaders.
View ad examples →
Ramp sells a corporate card and spend-management platform — cards, expenses, bill pay, procurement and banking — to finance teams, accounting firms and their clients.
View ad examples →
Brex sells a corporate card, business banking and AI-powered spend platform — cards, expenses, bill pay, travel and banking — to startups, scaleups and enterprise finance teams.
View ad examples →
DailyPay is the category leader in earned wage access (on-demand pay), selling employers a benefit that lets workers access pay they have already earned before payday.
View ad examples →
Payactiv is an earned wage access (EWA) and financial-wellness pioneer, and one of the most prolific — and most repetitive — B2B advertisers on LinkedIn.
View ad examples →
Wagestream — now advertising under the brand name “Stream” — is a UK-origin, B-Corp financial-wellbeing super-app for frontline and hourly workers, combining earned wage access, workplace savings, financial education and member rewards.
View ad examples →
Gusto sells payroll, benefits and HR software to small and mid-sized businesses.
View ad examples →
Rippling sells a unified workforce platform — HR, IT, payroll, spend and finance in one system — to companies scaling in the US and globally.
View ad examples →
Pleo is the European spend-management platform — company cards, expense automation and reconciliation for finance teams.
View ad examples →
Deel sells global HR and payroll infrastructure — EOR (employer of record), contractor management, global payroll, immigration (Deel Mobility) and IT — to companies hiring across borders.
View ad examples →
Payoneer is a global cross-border payments and business financial-services platform — multi-currency accounts, a corporate card, and tooling for marketplaces and SMBs that trade internationally.
View ad examples →
Spendesk is a Paris-based spend-management platform — company cards, expenses, invoices and approvals in one AI-powered system for European finance teams.
View ad examples →
BILL (formerly Bill.com) sells financial-operations software — accounts payable and receivable automation, plus BILL Spend & Expense (the former Divvy) — to small and mid-market businesses and the accounting firms that serve them.
View ad examples →
Mercury (Mercury Technologies) provides banking and financial tools for startups and ecommerce founders — business checking, corporate cards, bill pay and treasury.
View ad examples →
Navan (formerly TripActions) sells an all-in-one travel, corporate card and expense platform — travel booking, T&E and payments on one infrastructure — to finance and travel teams.
View ad examples →
Stripe sells payments and financial infrastructure — online payments, checkout optimization, fraud prevention (Radar), billing and revenue tooling — to businesses from startups to enterprises.
View ad examples →
Expensify sells expense management and corporate-card software to finance teams.
View ad examples →
Melio sells accounts-payable and bill-pay software to small businesses — the pitch is simple: pay any business bill by card (even vendors who don’t take cards), so you keep your cash longer while your vendors get paid the way they want.
View ad examples →
Wise (formerly TransferWise) sells international payments and a multi-currency business account — hold, receive and send money across currencies at the mid-market rate, with low, transparent FX fees.
View ad examples →
Hypori sells one idea harder than almost any B2B advertiser on LinkedIn: keep the data off the device.
View ad examples →
1Password has grown far beyond the consumer password manager into Extended Access Management — SaaS Manager for shadow IT and license waste, and Privileged Access that governs just-in-time access for both humans and AI agents.
View ad examples →
Abnormal AI (formerly Abnormal Security) uses behavioral AI to stop advanced email attacks and identity threats that legacy Secure Email Gateways miss.
View ad examples →
Arctic Wolf is the security-operations leader — a fully managed, AI-led SOC delivered as a service.
View ad examples →
CrowdStrike is the Falcon-platform cybersecurity leader — endpoint/EDR, cloud security, next-gen SIEM and threat intelligence.
View ad examples →
Drata automates security and compliance — SOC 2, ISO 27001 and enterprise GRC — for 8,000+ companies.
View ad examples →
Island pioneered the enterprise browser — a Chromium-based browser with security, access and AI governance built directly into where work happens.
View ad examples →
KnowBe4 is the human-risk-management leader — security awareness training and phishing simulation for 70,000+ organizations, now pivoting to an AI-Native SAT platform.
View ad examples →
Netskope is a Gartner Magic Quadrant Leader for both SASE Platforms and SSE — the Netskope One platform for secure access and data protection.
View ad examples →
Okta is the identity and access management leader.
View ad examples →
Palo Alto Networks is the platform-consolidation leader in cybersecurity — Prisma SASE, Cortex XSIAM, Strata, Prisma AIRS and the new Idira identity platform, all under a “Precision AI” banner.
View ad examples →
Rapid7 is the exposure-management and MDR platform behind Nessus and the Command Platform.
View ad examples →
SentinelOne is the AI-native endpoint and XDR security platform (Singularity, Purple AI).
View ad examples →
Snyk is the developer-first application security leader, now pivoting hard to AI: the Evo platform, agentic development security, and Continuous Offensive Security.
View ad examples →
Tenable is the exposure-management leader — the company behind Nessus — now repositioning the whole category for the AI era.
View ad examples →
Vanta automates security and compliance — SOC 2, ISO 27001, GDPR and vendor reviews — for fast-growing companies.
View ad examples →
Wiz is the fast-growing cloud-security (CNAPP) platform.
View ad examples →
Zscaler is the Zero Trust and SASE leader — secure access, data protection and AI security delivered from the cloud.
View ad examples →
CACI International is a ~$8B national-security prime delivering expertise and technology across defense, intelligence and federal-civilian missions.
View ad examples →
OpenGov builds cloud software for state and local government — procurement, tax and revenue collection, utility billing, permitting and asset management.
View ad examples →
Peraton is a $7B national-security IT and mission-services prime serving defense, intelligence, space and civilian agencies.
View ad examples →
PreVeil is an end-to-end-encrypted email and file-sharing platform built to get defense contractors CMMC-compliant without moving to Microsoft GCC High.
View ad examples →
Summit 7 is a managed IT, security and compliance provider for the Defense Industrial Base — a certified Microsoft partner specializing in CMMC, DFARS, ITAR and GCC High.
View ad examples →
Booz Allen Hamilton is the largest provider of AI and cyber services to the US government — a systems integrator now productizing its own cyber IP (Vellox Ranger, Counter AI).
View ad examples →
Carahsoft is the largest government-technology solutions provider and aggregator — the master reseller and marketing engine behind hundreds of vendors selling into the public sector.
View ad examples →
Deltek is the software backbone of the government-contracting market — ERP for project-based firms plus GovWin market intelligence.
View ad examples →
GDIT (General Dynamics Information Technology) is one of the largest federal IT and mission-systems integrators, delivering AI, cyber, cloud and software across defense, intelligence, health and civilian agencies.
View ad examples →
Leidos is one of the largest US government systems integrators — defense, intelligence, civil and health, with a huge cleared cyber workforce.
View ad examples →
Palantir builds AI operating systems for governments and enterprises — Gotham, Foundry and AIP — and is the defining software vendor of the modern US-government and defense market.
View ad examples →
SAIC (Science Applications International Corporation) is a major defense and intelligence systems integrator, positioning itself as the mission-integration and AI partner for high-stakes government work.
View ad examples →
Unanet is the modern ERP, CRM and capture platform for government contractors (and AEC firms) — and the most aggressive challenger to Deltek/Costpoint.
View ad examples →
Betterworks is an enterprise performance-management and goals/OKR platform that helps companies align goals, run continuous performance conversations, and turn “people performance into business execution.” Its LinkedIn advertising is a study in disciplined B2B demand-gen: an enormous volume of ads (775+ live at capture) built on a small, tightly controlled creative set.
View ad examples →
Eightfold AI runs one of the most thought-leadership-heavy ad accounts in HR tech — 530 live ads that sell a skills-based 'Talent Intelligence Platform' less through product screenshots than through arguments.
View ad examples →
Findem — the AI 'people intelligence' platform for talent acquisition — runs one of the most editorial ad accounts in the category.
View ad examples →
Healthee is an AI-powered benefits platform built around Zoe, a conversational assistant that answers employees’ health-plan questions and steers them to lower-cost, in-network care.
View ad examples →
HireVue's LinkedIn account is built around one under-used B2B tactic taken to its logical extreme: the hyper-personalized Message Ad.
View ad examples →
iCIMS runs one of the biggest and most content-driven ad accounts in enterprise recruiting — 567 live ads that behave like a full-scale demand-generation engine.
View ad examples →
Jellyvision is the company behind ALEX, a benefits-communication and decision-support platform that helps employees understand and choose their benefits.
View ad examples →
Leapsome is an AI-powered people-management platform — reviews, goals/OKRs, engagement, compensation and an HRIS — pitched as “one people data foundation.” Its LinkedIn advertising is one of the most personality-driven B2B programs in HR tech: a crisp product narrative (disconnected tools vs.
View ad examples →
Lyra Health sells a workforce mental-health benefit to employers — fast, in-network mental health care for employees and their families.
View ad examples →
Nava Benefits is a modern benefits brokerage — “tech + consulting” — that helps HR and People teams control healthcare costs and fix broken benefits processes.
View ad examples →
Paradox — maker of the Olivia conversational-recruiting assistant and now part of Workday — runs one of the largest B2B ad accounts on LinkedIn, with 543 live ads at capture.
View ad examples →
Salary.com — the compensation-data and pay-management platform, branded simply 'Salary.' in its ads — runs one of the most editorial demand-gen accounts in the comp category.
View ad examples →
SeekOut runs a small but sharply-themed account, and at capture it's pointed almost entirely at one story: SeekOut is now an app inside ChatGPT (and Claude, Gemini and Copilot).
View ad examples →
Workable — the SMB and mid-market ATS and HR platform — has bet its 537-ad account on one story: the shift from AI-as-feature to AI-as-agent.
View ad examples →
Payscale — the compensation-data and pay-management platform — runs a disciplined demand-gen account of 424+ live ads built almost entirely around gated research.
View ad examples →
WorkBoard — the enterprise 'AI Strategy Execution' (OKR) platform — runs a tightly disciplined account: 450+ live ads that resolve to roughly nine creatives, most of them regional and language variants of the same handful of ideas.
View ad examples →
15Five is a performance-management and employee-engagement platform built around manager enablement.
View ad examples →
360Learning — the collaborative learning platform (LMS/LXP) — runs a striking, creative-efficient account: 526+ live ads that resolve to a compact set of about six distinctly-designed creatives, each localized heavily across English, French and German (and beyond).
View ad examples →
Ashby is a modern, all-in-one recruiting platform (ATS, sourcing, analytics and scheduling) for high-growth companies.
View ad examples →
BambooHR is a leading HR, payroll and people-management platform for small and mid-sized businesses.
View ad examples →
Culture Amp is the employee-experience platform for engagement, performance and development, which it brands as “The CultureOS.” Its LinkedIn advertising is almost entirely thought-leadership-led and built around one sharp, timely wedge: culture is the answer to the AI reality gap.
View ad examples →
Greenhouse is a leading applicant tracking system (ATS) and structured-hiring platform.
View ad examples →
HiBob makes Bob, a modern HR platform for mid-sized, fast-growing and global companies.
View ad examples →
Justworks is a PEO and all-in-one platform (payroll, benefits, compliance, global hiring) built for small businesses.
View ad examples →
Lattice is a people-management platform spanning performance, engagement, and now HRIS.
View ad examples →
Paycom is a US HCM and payroll platform built on a single database, best known for employee-driven payroll (Beti).
View ad examples →
Paylocity is a mid-market HCM and payroll platform selling a single, unified system for HR, finance and IT.
View ad examples →
Ravio — the real-time compensation-benchmarking platform for European tech — runs a small, high-craft account (around two dozen live ads, heavily UK/France/Switzerland) that punches well above its size on brand and community.
View ad examples →
SmartRecruiters is an enterprise talent-acquisition suite, acquired by SAP.
View ad examples →
Workday is the enterprise system of record for HR and finance — HCM, payroll, planning and ERP for the world's largest organizations.
View ad examples →
Gloat — the AI talent-marketplace and workforce-agility platform — runs a small, sharply-focused account (225+ ads) built around one bet: agentic HR.
View ad examples →
Workleap — the employee-experience and manager-enablement platform — runs a disciplined, single-campaign account of 351+ live ads built almost entirely around one launch: the Workleap manager agent.
View ad examples →
beqom — the enterprise compensation and pay-equity platform (beqom PaySuite) — runs a small but tightly focused account of ~38 live ads aimed squarely at large, global organizations.
View ad examples →
Bonusly — the employee-recognition and culture platform — runs a 250-ad account built around a single idea: recognition isn't a nice-to-have, it's how culture takes shape and gets measured.
View ad examples →
Peoplebox.ai — the AI platform for HR teams — runs a small, tightly-focused account (a handful of live ads) built entirely around a single, consistent positioning: 'the AI platform built for HR teams.' Every creative sits in the same warm, cream-and-gradient brand system, pairs a bold headline with clean product-UI mockups, and drives to a soft 'see it in action' CTA.
View ad examples →
Cornerstone OnDemand — the enterprise talent-development and learning platform — runs a high-volume but tightly-focused account of 571+ live ads that resolves to a very small creative set.
View ad examples →
Second Front (2F) sells Game Warden, a platform that gets software companies through the Department of War’s Authority to Operate (ATO) and FedRAMP accreditation — “in as little as 90 days” instead of years.
View ad examples →
Shield AI is a defense-technology company building Hivemind, an AI pilot for aircraft, and the autonomous platforms it flies — the V-BAT VTOL drone and the newly unveiled X-BAT, an AI-piloted VTOL fighter jet.
View ad examples →
Anduril Industries is the defining defense-tech challenger — a product company building autonomous systems (the Fury/YFQ-44A fighter, Ghost Shark undersea vehicles, the EagleEye soldier system, Spyglass counter-drone) on its Lattice software.
View ad examples →
Skydio — the largest US drone manufacturer, building autonomous AI-piloted aircraft for public safety, defense and critical-infrastructure inspection — runs a large (100+ ad), high-craft account that is really a proof machine.
View ad examples →
Archer Aviation — the electric-vertical-takeoff-and-landing (eVTOL) aircraft maker behind the Midnight air taxi — runs a focused ~46-ad account that is almost entirely employer brand.
View ad examples →
ICEYE — the operator of the world's largest synthetic-aperture-radar (SAR) satellite constellation — runs one of the highest-volume accounts in the space category (756+ live ads), split cleanly between two jobs: selling sovereign, all-weather satellite intelligence, and recruiting the engineers to build it.
View ad examples →
BlackSky — the real-time geospatial-intelligence company — runs a compact ~32-ad account split between crisp product marketing and a heavy events push.
View ad examples →
Saronic — the autonomous-maritime-defense company building uncrewed surface vessels (USVs) — runs a focused ~44-ad account that is mostly engineering recruiting, wrapped in one sharp brand idea.
View ad examples →
Voyager Technologies — the space-and-defense company (behind the Starlab commercial space station and a broad national-security portfolio) — runs a small, disciplined ~10-ad account that is really two things at once: a tight set of polished product creatives for its Vantage line of spacecraft optical sensors, and a run of dynamic LinkedIn job ads.
View ad examples →
BRINC Drones — the public-safety drone company founded by Blake Resnick, building aircraft purpose-made for 911 and emergency response — runs a small, tightly-focused account built entirely around one launch: Guardian, which it calls 'the most capable 911 response drone ever.' The creatives are cinematic and product-led: aerial Drone-as-First-Responder footage over a town, a sleek teaser ('THE NEXT GENERATION OF DFR IS COMING — 03.24.26') built around a glowing close-up of the drone's camera, and a night film of Guardian in flight over a rooftop paired with 'Guardian Station,' its robotic battery-swapping and payload-loading nest ('Stop charging.
View ad examples →
Maxar Technologies — the satellite-imagery and geospatial-intelligence company (Maxar Intelligence) — runs a small, tightly-targeted account (63+ ads) that resolves to two clear stories, both about turning satellite imagery into situational awareness.
View ad examples →
Astranis — the maker of small, dedicated geostationary (MicroGEO) broadband satellites — runs a compact ~62-ad account that resolves to a single, sharply-focused message: sovereign satellite connectivity.
View ad examples →
True Anomaly — the space-security and defense company building autonomous maneuvering spacecraft (its Jackal vehicle) and software for space domain awareness — runs a small (~14-ad), cinematic account with a single, provocative point of view: space is now a contested warfighting domain, and the U.S.
View ad examples →
Firefly Aerospace — the launch-and-lunar company whose Blue Ghost lander became the first commercial spacecraft to make a fully successful soft landing on the Moon — runs a tiny (~7-ad) account with one clear hero: a cinematic brand video for Blue Ghost Mission 1.
View ad examples →
Loft Orbital — the 'space infrastructure as a service' company that flies customers' payloads on its own standardized satellites so they don't have to build and operate spacecraft — runs an extremely small LinkedIn ad presence: a single, polished single-image ad announcing a strategic move.
View ad examples →We build LinkedIn and paid programs for high-consideration B2B buyers — measured on pipeline, not impressions.
Book a free ad audit