Real LinkedIn ad campaigns from the companies that advertise the most in their category — captured verbatim, with full copy, formats and a marketer's teardown of what they're doing and why. 150 advertisers, 1244+ live creatives, and counting.
Each library collects the highest-volume advertisers in a category and takes their creative apart — message, format, incentive and positioning.
Digital health, mental health, MSK, benefits and wellbeing platforms — how the category's biggest LinkedIn advertisers actually sell to HR, benefits leaders and health plans.
Corporate cards, spend management, banking, AP/AR and travel — the spend-management arms race on LinkedIn, from incentive machines to competitive switcher ads.
Endpoint, cloud, identity, SASE and security-awareness vendors — how the noisiest category in B2B reaches skeptical technical buyers, from category-creation plays to competitive takedowns.
GovCon ERP, market intelligence, integrators and GovTech — owning industry benchmarks, naming the incumbent, and building credibility for a compliance-heavy, long-cycle buyer.
HRIS, payroll, recruiting/ATS and performance platforms — how the most crowded category in B2B stands out to People, HR and TA buyers, from research franchises to founder-led launches.
Autonomy, defense software, space and dual-use hardware — how a new generation of defense-tech primes and challengers builds credibility with the Pentagon, Congress and a mission-driven talent market on LinkedIn.
Every teardown, newest categories first. Click any advertiser for the full set of live creatives with verbatim ad copy.
Modern Health is a workplace mental health platform.
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Calm (Calm Health / Calm for Business) sells workplace mental health to HR and People leaders on LinkedIn.
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Sword Health sells AI-powered virtual care to employers and health plans across two lines: musculoskeletal (MSK) physical therapy under the Sword brand, and mental health under its “mind” sub-brand.
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Included Health sells clinically-led healthcare navigation and all-in-one virtual care to employers and benefits leaders.
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Maven Clinic sells a single virtual clinic for family and women’s health — fertility, maternity, parenting, pediatrics, and menopause/midlife — to HR and benefits leaders and their health plans.
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Abridge is the ambient-AI leader in healthcare — turning clinician-patient conversations into clinical notes, and now a broader “clinician intelligence platform.” Its LinkedIn advertising is one of the most distinctive programs in health tech: it sells trust through science.
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Alma is the platform that handles the business of private-practice therapy — insurance credentialing, billing, reimbursement and a referral network — so clinicians can focus on clients.
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Ambience Healthcare builds an ambient AI 'operating system' for health systems — clinical documentation, coding/revenue integrity, and now clinician-facing tools like Chart Chat and a nursing suite.
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athenahealth is a cloud EHR and practice-management platform (athenaOne) for ambulatory practices, now repositioning around “AI-native” care.
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Garner Health is an employer health-benefits solution that uses claims data on hundreds of millions of patients to steer employees to the highest-quality doctors, lowering medical spend without narrowing the network or changing plan design.
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Grow Therapy is a marketplace and enablement platform that helps independent mental-health providers run an insured private practice.
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Headway helps therapists take insurance and run a private practice without the admin — credentialing, claims, billing and payments.
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Innovaccer runs a high-volume, in-house LinkedIn program (~550 live ads, paid for by INNOVACCER INC) that leans harder on proof than almost any advertiser in this library.
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Komodo Health is a healthcare-data and AI company whose 'Healthcare Map' and Marmot AI turn real-world evidence — 330M+ patient journeys — into commercial and clinical intelligence for life sciences teams (field targeting, HCP messaging, market landscapes, RWE studies).
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NextGen Healthcare is an ambulatory EHR and practice-management vendor whose LinkedIn advertising spans an unusually broad portfolio: a heavy push for its Mirth® interoperability platform, a full corporate rebrand (“New era, new brand identity”), a clinical-AI line (NextGen Ambient Assist, “The New UI is No UI”), specialty- and segment-targeted plays (a tribal-health / PRC population-health webinar series, behavioral health), the NextGen Closed Loop experience, and customer-story document ads.
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Oracle Health (the former Cerner, now an Oracle business) sells enterprise EHR and healthcare-AI to hospitals and health systems.
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Rula is a large in-network mental-health provider network that employers can add as a benefit.
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Spring Health sells precision mental health benefits to HR and benefits leaders.
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Transcarent runs a sharply audience-targeted, in-house LinkedIn program (~250 live ads, paid for by Transcarent, Inc.) aimed almost entirely at one buyer: HR and benefits leaders.
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Hinge Health sells digital musculoskeletal (MSK) care — PT-led exercise therapy, a wearable pain-relief device (Enso), and access to physical therapists, doctors and health coaches — to employers and health plans.
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Wellhub (formerly Gympass) sells a single corporate wellbeing subscription — fitness, mindfulness, nutrition, sleep and coaching — to HR and benefits leaders.
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Carrot Fertility sells one inclusive benefit for the whole fertility and hormonal-health journey — fertility, family-forming, menopause, men’s health, and metabolic fertility — to HR and benefits leaders.
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Omada Health sells virtual cardiometabolic and chronic-condition care — diabetes prevention and management, hypertension, MSK, and a GLP-1 companion program — to employers, health plans, and benefits consultants.
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Personify Health — the company formed by the merger of Virgin Pulse and HealthComp — sells a combined wellbeing platform and health-plan administration solution to employers, health plans and benefits consultants.
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Headspace for Organizations (Headspace's B2B arm) sells mental health benefits to HR and benefits leaders.
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Ramp sells a corporate card and spend-management platform — cards, expenses, bill pay, procurement and banking — to finance teams, accounting firms and their clients.
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Airwallex is the global financial platform that lets businesses open multi-currency accounts, issue corporate cards, move money across 120+ countries on local rails, and manage spend and bill pay from one system.
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Alloy is the identity and fraud decisioning platform banks and fintechs use to orchestrate onboarding, authentication, KYC/KYB and ongoing fraud checks across dozens of data vendors from one place.
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Brex sells a corporate card, business banking and AI-powered spend platform — cards, expenses, bill pay, travel and banking — to startups, scaleups and enterprise finance teams.
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DailyPay is the category leader in earned wage access (on-demand pay), selling employers a benefit that lets workers access pay they have already earned before payday.
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Highnote is the modern card-issuing and embedded-payments platform.
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Marqeta runs a research-led, in-house LinkedIn program (~340 live ads, paid for by Marqeta, Inc.) organized around one owned data asset — the '2026 State of Credit' report — atomized into a run of bold stat cards, and a parallel stream of thought-leadership, events and product ads.
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Modern Treasury is the payment operations platform that gives companies one API across every U.S.
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Payactiv is an earned wage access (EWA) and financial-wellness pioneer, and one of the most prolific — and most repetitive — B2B advertisers on LinkedIn.
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Plaid runs a disciplined, in-house LinkedIn program (~1,500 live ads, all paid for by Plaid Inc.
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Rho is the business banking and finance platform for startups and scale-ups — business checking, corporate cards, AP/bill pay, expense management, treasury, and now incorporation and invoicing, all in one place.
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Tipalti automates the whole payables and payouts stack — AP, global mass payments, tax and compliance — for businesses that pay a lot of people in a lot of places.
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Wagestream — now advertising under the brand name “Stream” — is a UK-origin, B-Corp financial-wellbeing super-app for frontline and hourly workers, combining earned wage access, workplace savings, financial education and member rewards.
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Gusto sells payroll, benefits and HR software to small and mid-sized businesses.
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Rippling sells a unified workforce platform — HR, IT, payroll, spend and finance in one system — to companies scaling in the US and globally.
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Pleo is the European spend-management platform — company cards, expense automation and reconciliation for finance teams.
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Deel sells global HR and payroll infrastructure — EOR (employer of record), contractor management, global payroll, immigration (Deel Mobility) and IT — to companies hiring across borders.
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Payoneer is a global cross-border payments and business financial-services platform — multi-currency accounts, a corporate card, and tooling for marketplaces and SMBs that trade internationally.
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Spendesk is a Paris-based spend-management platform — company cards, expenses, invoices and approvals in one AI-powered system for European finance teams.
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BILL (formerly Bill.com) sells financial-operations software — accounts payable and receivable automation, plus BILL Spend & Expense (the former Divvy) — to small and mid-market businesses and the accounting firms that serve them.
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Mercury (Mercury Technologies) provides banking and financial tools for startups and ecommerce founders — business checking, corporate cards, bill pay and treasury.
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Navan (formerly TripActions) sells an all-in-one travel, corporate card and expense platform — travel booking, T&E and payments on one infrastructure — to finance and travel teams.
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Stripe sells payments and financial infrastructure — online payments, checkout optimization, fraud prevention (Radar), billing and revenue tooling — to businesses from startups to enterprises.
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Expensify sells expense management and corporate-card software to finance teams.
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Melio sells accounts-payable and bill-pay software to small businesses — the pitch is simple: pay any business bill by card (even vendors who don’t take cards), so you keep your cash longer while your vendors get paid the way they want.
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Wise (formerly TransferWise) sells international payments and a multi-currency business account — hold, receive and send money across currencies at the mid-market rate, with low, transparent FX fees.
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Cato Networks, the SASE (secure access service edge) platform, runs a lean, account-based LinkedIn program delivered largely through Influ2 — a small master set of about four creatives (an 'AI changes cybersecurity' eBook and a three-treatment 'CVE Exposure Window' calculator campaign) pushed across dozens of geo-targeted variants.
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Chainguard, the software supply-chain security company (secure-by-default container images, Java/OSS libraries), runs one of the most distinctive LinkedIn programs in cybersecurity: almost every ad is a 'thought-leader' ad promoted through a named security influencer's own profile rather than the brand's.
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Cloudflare is one of the highest-volume B2B advertisers on LinkedIn, running roughly 2,000 live ads at any time.
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Cyera, the data-security-posture-management (DSPM) company, runs a high-volume, in-house LinkedIn program (~585 live ads, paid for by Cyera US Inc.) built around one distinctive tactic: people.
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Darktrace is the highest-volume advertiser in this library — roughly 7,500 live LinkedIn ads.
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Huntress is a managed cybersecurity platform for small and mid-sized businesses and their MSPs.
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Hypori sells one idea harder than almost any B2B advertiser on LinkedIn: keep the data off the device.
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Orca Security is the agentless cloud-security (CNAPP) pioneer, and its LinkedIn program is one of the most aggressive copy-testing operations in the category.
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Semgrep, the application-security (SAST/SCA/secrets) platform, runs a disciplined, high-frequency LinkedIn program (paid for by Semgrep, Inc.) built on a very small set of master creatives that it copy-, incentive- and geo-tests relentlessly.
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Semperis secures and recovers identity systems — Active Directory and Entra ID — the layer most ransomware actually targets.
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Sysdig, the cloud-native application protection (CNAPP) and runtime-security platform, runs a tightly branded LinkedIn program (all paid for by Sysdig, Inc.) built on two pillars: relentless analyst-proof (Forrester Wave and GigaOm Radar Leader placements, worked from every angle) and an 'AI security' demand-gen engine of gated reports, checklists and live expert briefings.
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