ServicesIndustriesBlogAboutGet in Touch
Ad Library › Government Contractors › Peraton
◆ Ad Library · Government Contractors

Peraton ad examples

Peraton is a $7B national-security IT and mission-services prime serving defense, intelligence, space and civilian agencies. Its LinkedIn advertising runs on three engines at once: a product/brand launch for its agentic-AI platform Peraton[x]™ (plus its IRIS decision system), a corporate brand line — “Everyday Extraordinary” — built on a single reusable hero creative, and a heavy cleared-talent recruiting machine targeting TS/SCI professionals by city and skill. It's a textbook example of a large prime using paid social to sell a new capability, reinforce brand, and win the talent war simultaneously.

Advertiser PeratonCategory Defense & intelligence IT services / agentic AI Primary channel LinkedInCreatives shown 11 Live ads found 55+

How Peraton advertises: Peraton advertises like a company fighting three battles at once. First, it's launching a product: Peraton[x]™ is positioned as “a breakthrough enterprise agentic AI platform” that “doesn't just surface insights — it continuously monitors, predicts, and acts… at machine speed,” and “deploys in days, not months.” The launch is carried by a video series fronted by CTO Todd Borkey and reinforced by a second named product, IRIS (Interactive Realtime Information System) for analysts and mission planners. Second, it runs a tight corporate brand line — “Everyday Extraordinary” — almost entirely on one master creative (“One team. One mission. Zero friction.”), which it recolors with different copy to say very different things: a product pitch (“Turn Raw Data Into Actionable Intelligence—Without Rebuilding Your Stack”), a reliability promise (“Every mission relies on systems that cannot fail”), and a partnership promise (“Those who serve in government need trusted partners”). Third — and by volume, the biggest engine — Peraton runs an aggressive cleared-recruiting program: TS/SCI hiring-event ads with an F-22 hero for the Air Force ACC A2 ISR events (geo-swapped across Hampton, Omaha and more), and a run of AI/ML & cloud “in Maryland” creatives (“The next wave of AI innovation is in Maryland,” “Highly cleared? AI/ML & cloud computing openings”). The through-line: mission language, a dark high-tech aesthetic, and a very high copy-to-creative ratio — many messages tested on a few master visuals.

Ad formats Peraton is running

Peraton runs three programs at once — a Peraton[x]™/IRIS product launch, an “Everyday Extraordinary” brand line on one reusable hero, and a high-volume cleared-recruiting machine — all in a dark, mission-led style.

FormatWhat Peraton uses it for
VideoPeraton[x]™ agentic-AI platform launch and CTO video series
Single imageBrand (“Everyday Extraordinary”) and product creatives
RecruitingCleared-talent hiring-event and AI/ML “in Maryland” ads
ProductNamed platforms: Peraton[x]™ and IRIS

The ads

Live Peraton creatives with their full ad copy (verbatim), format, theme and CTA.

Peraton video ad introducing Peraton[x]™, a breakthrough enterprise agentic AI platform
Video · Product launch — Peraton[x]™ · CTA: Watch

Meet Peraton[x]™, a breakthrough enterprise agentic AI platform

"“Meet Peraton[x]™, a breakthrough enterprise agentic AI platform that redefines what artificial intelligence can do.” The flagship launch creative — a video introducing Peraton's move from services provider to named-AI-product company."

Peraton[x]Agentic AIProduct launch
Peraton IRIS ad — Interactive Realtime Information System for analysts, mission planners and commanders
Product · Second product — IRIS decision system · CTA: Join the mission

Peraton IRIS — Interactive Realtime Information System

"Step into the future of decision-making with Peraton's Interactive Realtime Information System (IRIS). Designed for analysts, mission planners, and commanders, IRIS uses cutting-edge AI to consolidate complex data. A second named product, with a “Join the Mission” CTA that blurs product and recruiting."

IRISDecision-makingNamed product
Peraton recruiting ad with an F-22 — Air Force ACC A2 ISR hiring event in Hampton, Virginia
Recruiting · Cleared recruiting — hiring event · CTA: Register

Air Force ACC A2 ISR — hiring event, Hampton VA

"Join Peraton at the AF ACC Hiring Event on June 10th in Hampton. We're hiring TS/SCI cleared professionals ready to support the Air Force mission. “TS/SCI Cleared? Join Peraton's Air Intelligence Team in Hampton.” An F-22 hero anchors a geo-targeted event series (also run for Omaha and other bases)."

TS/SCIHiring eventAir Force ISR
Peraton ad 'Turn Raw Data Into Actionable Intelligence' on the 'One team. One mission. Zero friction.' creative
Single image · Product on the master hero · CTA: Learn more

Turn Raw Data Into Actionable Intelligence — Without Rebuilding Your Stack

"Peraton combines advanced agentic AI, mission-critical cybersecurity, and deep operational knowledge to help our government move faster, act more decisively, and stay ahead of every challenge. Shown on Peraton's master brand creative — “One team. One mission. Zero friction.”"

Actionable intelligenceAgentic AIMaster creative
Peraton recruiting ad 'The next wave of AI innovation is in Maryland'
Recruiting · Cleared recruiting — AI/ML in Maryland · CTA: Apply

The next wave of AI innovation is in Maryland

"“Your clearance and AI/ML expertise can make an immediate impact.” Peraton is growing its AI/ML engineering teams across Maryland. “What if your next opportunity could change everything? Join us in Maryland.” A location- and skill-targeted recruiting creative for the cleared AI workforce."

AI/MLMarylandCleared talent
Peraton[x]™ video ad announcing a new video series with CTO Todd Borkey
Video · Exec thought leadership — CTO series · CTA: Watch

Peraton[x]™ is built to serve every enterprise — a new video series with CTO Todd Borkey

"“Peraton[x]™ is built to serve every enterprise. Today Peraton is unveiling a new video series with CTO Todd Borkey…” Executive-fronted content that lends the new AI platform technical credibility and a human face."

Todd BorkeyCTOVideo series
Peraton brand ad 'Every mission relies on systems that cannot fail' — Everyday Extraordinary
Single image · Brand — reliability promise · CTA: Learn more

Every mission relies on systems that cannot fail

"We build and sustain the systems that keep government running — securely, reliably, and without disruption. “Peraton. Everyday Extraordinary.” The same master hero, recolored into a pure reliability/brand message."

Everyday ExtraordinaryReliabilityBrand
Peraton recruiting ad 'Highly cleared? AI/ML & Cloud Computing openings in Maryland'
Recruiting · Cleared recruiting — openings · CTA: Apply

Highly cleared? AI/ML & Cloud Computing openings in Maryland

"“The next breakthrough in AI won't happen by accident. It'll be built by engineers who thrive on solving the toughest problems.” Peraton is expanding its AI/ML and cloud computing teams across Maryland. A bold, typographic recruiting creative aimed squarely at cleared engineers."

Highly clearedAI/ML & cloudRecruiting
Peraton[x]™ video ad 'What if your entire enterprise was being optimized in real time, 24/7?'
Video · Product benefit — always-on AI · CTA: Watch

What if your entire enterprise was being optimized in real time, 24/7?

"“Peraton[x]™ doesn't just surface insights. It continuously monitors, predicts, and acts across every dimension of operations — turning unknowns into knowns at machine speed.” #PeratonX #AIOptimization #PredictiveIntelligence. A benefit-led angle on the same platform."

Real-timeAlways-on AIMachine speed
Peraton recruiting ad 'We'll skip the corporate intro' — AI/ML & Cloud Computing opportunities in Maryland
Recruiting · Cleared recruiting — no-fluff voice · CTA: Apply

We'll skip the corporate intro and get straight to the point

"“If you're driven by solving complex problems and building AI/ML solutions in secure environments, Peraton is where your work can make a real impact.” Join us in Maryland as we develop technologies that define the future. A candidate-first, plain-spoken recruiting voice — “Be a part of what's next: AI/ML & Cloud Computing opportunities in Maryland.”"

Plain-spokenSecure environmentsRecruiting
Peraton brand ad 'Those who serve in government need trusted partners' — Everyday Extraordinary
Single image · Brand — trusted-partner promise · CTA: Learn more

Those who serve in government need trusted partners

"Delivering what you need, where you need it, and when it matters most. Peraton stands with you on every mission. “Peraton. Everyday Extraordinary.” A third message on the same master creative — this time a relationship/trust promise to government buyers."

Trusted partnerEveryday ExtraordinaryGovernment

Ad copy and creatives shown verbatim for commentary and analysis; they belong to Peraton (Peraton[x]™ and IRIS are Peraton products; the CTO video series features Todd Borkey). Several creatives are paid for by WHITE64, Peraton's agency, on Peraton's behalf. Captured from the public LinkedIn Ad Library.

What B2B marketers can learn

Run a high copy-to-creative ratio

Peraton tests many messages on a few master visuals — one “Zero friction” hero carries a product pitch, a reliability promise and a partnership promise; one dark Peraton[x]™ poster carries every platform angle. It's an efficient way to A/B copy at volume without a new design for every idea — but the discipline is keeping the messages genuinely distinct, not just reskinned.

Launch a named product, not a capability

Rather than advertise “we do AI,” Peraton launched Peraton[x]™ and IRIS as named, trademarked products with their own look and a CTO-fronted video series. Turning a services capability into a product buyers can name makes a commodity prime feel like a technology company.

Treat recruiting as a paid-media program

By volume, cleared-talent recruiting is Peraton's biggest ad engine — geo-targeted TS/SCI hiring-event ads (F-22 hero, swapped by city) and skill-targeted “AI/ML in Maryland” creatives. In GovCon, cleared people ARE the product; advertising for them as seriously as for customers is a real competitive edge.

Own a brand line and repeat it

“Everyday Extraordinary” appears on every brand creative, always paired with mission language. A short, ownable line applied consistently builds recognition for a prime whose actual work is invisible and classified.

Match the aesthetic to the buyer

Dark palettes, mission vocabulary, machine-speed claims and an F-22 signal “we operate in your world” to defense and intelligence audiences. For national-security buyers and cleared candidates alike, looking the part is part of the credibility.

More government contractors ad libraries

GDIT adsLeidos adsSAIC adsBooz Allen Hamilton adsAll Government Contractors advertisers →

Want ads that perform better than this?

We build LinkedIn and paid programs for high-consideration B2B and government contractors buyers — measured on pipeline, not impressions.

Book a free ad audit

Frequently asked questions

How does Peraton advertise on LinkedIn?

With three simultaneous programs: a product launch for its agentic-AI platform Peraton[x]™ (a CTO Todd Borkey video series, plus a second named product, IRIS); a corporate brand line — “Everyday Extraordinary” — run almost entirely on one reusable “One team. One mission. Zero friction.” hero recolored with different copy; and a high-volume cleared-talent recruiting machine (TS/SCI hiring-event ads with an F-22 hero, geo-swapped by city, and AI/ML & cloud “in Maryland” creatives).

What is Peraton's main advertising message?

That Peraton is a trusted national-security partner delivering mission-critical technology — now including a breakthrough agentic-AI platform, Peraton[x]™, that acts at machine speed — under the brand promise “Everyday Extraordinary.” Alongside that, a loud, parallel message to cleared professionals: come build it here.

Why does Peraton run so many recruiting ads?

Because in government contracting, cleared talent is the binding constraint on growth. Peraton treats recruiting as a full paid-media program — targeting TS/SCI professionals by base and city (Hampton, Omaha) and by skill (AI/ML, cloud, Maryland) — because the people it can hire directly determine the contracts it can win and staff.

What can B2B marketers learn from Peraton's ads?

Get more from your creative by testing many messages on a few strong master visuals; turn a capability into a named product buyers can remember; treat recruiting as seriously as demand-gen when talent is the bottleneck; commit to one ownable brand line and repeat it; and match your aesthetic to the world your buyer operates in.