Cato Networks, the SASE (secure access service edge) platform, runs a lean, account-based LinkedIn program delivered largely through Influ2 — a small master set of about four creatives (an 'AI changes cybersecurity' eBook and a three-treatment 'CVE Exposure Window' calculator campaign) pushed across dozens of geo-targeted variants. The program pairs a big-idea thought-leadership hook ('Legacy Security Wasn't Built for Frontier AI') with a concrete, high-intent interactive tool (a calculator that quantifies the cost of your CVE exposure window).
How Cato Networks advertises: Cato's defining trait here is reach-per-creative: rather than a broad creative library, it runs roughly four master assets and re-serves each to many countries as near-identical geo variants (its transparency panels rotate through Portugal, the Netherlands, India, Panama, Greece, the Dominican Republic and more), with delivery split between Influ2 (account-based) and in-house (Cato Networks Ltd). The first engine is a category thought-leadership eBook — 'Legacy Security Wasn't Built for Frontier AI' / 'Frontier AI isn't just accelerating cyberattacks — it's fundamentally changing the speed and economics of cybercrime' — a bold, AI-era framing that positions legacy security as obsolete. The second is a lead-gen tool, 'The CVE Exposure Window Calculator,' worked as three distinct visuals: an 'Exposure Assessment — How wide Is Your CVE Exposure Window?' stopwatch creative, a 'CVE Exposures are costing you time and money' version showing the calculator UI (an estimated $3,643,920 annual cost, 99.9% reduction), and a third showing the same tool on an isometric laptop. One free interactive tool, several visual treatments, then localized worldwide.
A tiny master set — one eBook and a three-visual calculator campaign — run at high volume as geo-targeted variants, mostly via Influ2 ABM.
| Format | What Cato Networks uses it for |
|---|---|
| Thought-leadership eBook | 'Legacy Security Wasn't Built for Frontier AI' — the AI-era category hook |
| Interactive tool / calculator | the 'CVE Exposure Window Calculator' lead magnet |
| Tool visual variants | the calculator shown as a stopwatch, a product-UI screenshot, and an isometric laptop |
| Geo-localized variants | each master creative re-served across dozens of countries |
| ABM delivery (Influ2) | most creatives served account-based via Influ2 |
Live Cato Networks creatives with their full ad copy (verbatim), format, theme and CTA.
"Verbatim intro: "Frontier AI isn't just accelerating cyberattacks — it's fundamentally changing the speed and economics of cybercrime." A bold 'AI Changes Cybersecurity' eBook creative that frames legacy security as obsolete in the frontier-AI era and drives a 'Get the eBook' download. Paid for by Influ2 (ABM)."
"Verbatim intro: "A critical firewall vulnerability can leave your environment exposed long before the patch is deployed. See what that window looks like for your firewall environment — including patching burden, operational cost, and time." An 'Exposure Assessment' stopwatch creative driving 'The CVE Exposure Window Calculator.' Paid for by Cato Networks Ltd."
"Verbatim: "Discover the hidden cost of CVE exposures." A second calculator visual that shows the actual product UI — an estimated $3,643,920 annual labor cost and a 99.9% reduction figure — to make the tool's payoff concrete before the click."
"The same 'costing you time and money' message in a third visual — the calculator rendered on an isometric laptop illustration. Three treatments of one tool (stopwatch, product-UI, laptop) let Cato test which framing of the same calculator converts best."
"The identical Frontier AI eBook creative run as a separate geo-targeted ad — its transparency panel shifts the country mix per flight (Portugal, Netherlands, India, and more). One asset, re-pointed audience by audience via Influ2."
"The stopwatch calculator creative run to another set of countries. Cato keeps the visual fixed and varies only the audience — the essence of its high-reach, low-creative ABM model."
"The product-UI cost creative re-run for another market (its panel concentrates on Benelux/DACH in some flights, other regions in others). Same $3.6M proof point, localized audience."
"The laptop-treatment calculator creative served to another market. Across all three calculator visuals, Cato tests both the visual framing and the geography — a systematic, tool-led ABM program."
"Another geo flight of the Frontier AI eBook (Canada, Turkey and others in this run). The eBook is Cato's single most-repeated creative — the top-of-funnel hook it localizes most widely."
"A further geo flight of the stopwatch calculator creative. The volume of near-identical variants (24+ live ads off ~4 creatives) is the clearest signal of an Influ2-style account-based delivery model."
"A final geo flight of the product-UI cost creative. Cato's whole live program reduces to two ideas — an AI-era eBook and a CVE-cost calculator — deliberately localized worldwide rather than expanded into new concepts."
All creatives shown belong to Cato Networks (Cato Networks Ltd, the SASE platform at catonetworks.com) and are reproduced verbatim from the LinkedIn Ad Library for commentary and analysis. Cato runs a small master set of creatives at high volume; the four 'geo variant / additional market' cards here are shown deliberately to illustrate that account-based, geo-testing model rather than as distinct art. Ads are paid for by Influ2 (Cato's account-based delivery) and by Cato Networks Ltd (in-house), both as shown in Cato's own creative. Digital Astronauts is not affiliated with Cato Networks.
Cato runs ~24 live ads off only about four master creatives, re-served across dozens of countries via Influ2. If your motion is account-based, a small, well-made creative set localized widely can be more efficient than constantly producing new art.
The program balances a top-of-funnel category hook ('Legacy Security Wasn't Built for Frontier AI') with a bottom-funnel interactive calculator that quantifies the cost of CVE exposure. Idea plus utility covers both awareness and high-intent capture.
The strongest calculator creative shows the actual product UI — a $3,643,920 annual cost and a 99.9% reduction — so the value of engaging is concrete on the ad itself, not hidden behind a form.
Cato runs the same CVE calculator as a stopwatch, a product-UI screenshot, and an isometric laptop. When the offer is fixed, testing the visual framing is a cheap way to find what converts.
Instead of one global creative, Cato re-serves each asset per market. For a global category like SASE, treating geography as a testing axis — same message, localized delivery — is a disciplined way to scale an ABM program.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditWith a lean, account-based program (delivered largely via Influ2, some in-house as Cato Networks Ltd) built on about four master creatives — an 'AI changes cybersecurity' eBook and a three-visual 'CVE Exposure Window Calculator' campaign — re-served across dozens of geo-targeted variants.
Two ideas: that legacy security wasn't built for the frontier-AI era (a category-obsolescence hook), and that unpatched CVEs carry a hidden, quantifiable cost you can measure with Cato's free CVE Exposure Window Calculator.
Because it uses an account-based, Influ2-style delivery model: a small set of proven creatives re-served to many named accounts and geographies. The 24+ live ads are mostly geo variants of ~4 master creatives, not distinct concepts.
Pair a big category idea with a concrete interactive tool; show the tool's payoff (real numbers) on the ad itself; test the visual framing of one offer; and, for an account-based motion, get maximum reach from a small creative set by localizing it widely rather than always making new art.