Cyera, the data-security-posture-management (DSPM) company, runs a high-volume, in-house LinkedIn program (~585 live ads, paid for by Cyera US Inc.) built around one distinctive tactic: people. A large share of the account runs from the personal profiles of named executives, a Field CISO, a 'Chief Data Security Evangelist' and external advisor-influencers — an 'evangelist army' that makes company content read like peer insight. On top of that sit AI/Copilot data-security content, M&A newsjacking (its acquisition of Oasis Security), an owned 'DataSecAI' event, a licensed 'For Dummies' e-book, partnership press, recruiting and incentivized InMail.
How Cyera advertises: Cyera's signature move is advertising through humans, not just the brand. The same messages run from CEO Yotam Segev, Chief Strategy Officer Jason Clark, Field CISO Rick Holland (an ex-Forrester analyst), 'Chief Data Security Evangelist' Shane Coleman, and even external CDO influencers like Thomas Mazzaferro — talking-head videos and text posts 'Promoted by Cyera' that feel like a trusted person's take rather than an ad. The content itself rides the AI wave: the strongest documents reframe data security as the blocker to AI adoption ('Copilot is ready, but is your data?', '83% of sensitivity labels are wrong'). Cyera newsjacks its own M&A — the $1B acquisition of Oasis Security — as a branded logo-lockup video and as posts amplified across multiple executive and advisor profiles. It also builds classic demand-gen assets: a licensed 'Modern DSPM for Dummies' e-book, an owned 'DataSecAI' summit, co-branded partnership press with Cohesity, 'We Are Hiring' employer-brand ads, and Message (InMail) ads dangling a $100 Amazon gift card for a 30-minute demo. Everything is produced in-house (Paid for by Cyera US Inc.).
A person-led program at scale — most creative runs from named individuals — wrapped around AI-adoption content, owned M&A and events, and direct-response InMail.
| Format | What Cyera uses it for |
|---|---|
| Executive / evangelist post | talking-head videos and text posts from named people, 'Promoted by Cyera' |
| AI data-security content | docs and stats framing data security as the AI-adoption blocker |
| M&A newsjacking | the Oasis Security acquisition as branded video and amplified posts |
| Demand-gen asset | a 'For Dummies' e-book, the owned DataSecAI summit, partnership press |
| Recruiting & InMail | 'We Are Hiring' ads and incentivized Message ads with a gift-card offer |
Live Cyera creatives with their full ad copy (verbatim), format, theme and CTA.
"Verbatim intro: "Very few organizations can answer all three parts of that question continuously." A talking-head video run from the profile of Rick Holland — a Field CISO and ex-Forrester analyst, 'Promoted by Cyera.' A recognizable practitioner making the argument reads as expert opinion, not advertising."
"Verbatim continuation: "…then stretched to cover machine identities that behaved exactly as coded." A branded talking-head video from Chief Strategy Officer Jason Clark on the agent-identity problem — the same person-led format applied to a senior exec, framing the category shift Cyera wants to own."
"Verbatim intro: "For decades, security has treated sensitive data as individual files…" A text-only post run from 'Chief Data Security Evangelist' Shane Coleman's profile — an organic-looking thought post promoted as an ad. Cyera literally employs an evangelist whose posts become paid distribution."
"Verbatim intro: "83% of sensitivity labels are wrong or under-labeled. Learn how leading organizations improve classification accuracy before scaling AI." A gated document ('What every organization needs to know before scaling Microsoft 365 Copilot') that reframes data security as the prerequisite for AI adoption — riding a red-hot buyer topic."
"Verbatim intro: "Traditional security methods can't keep up with today's sprawling data environments. Modern DSPM for Dummies explains how security teams can identify, classify, and protect sensitive data at scale." A licensed Wiley 'For Dummies' e-book — borrowing a trusted, unintimidating brand to educate the market on a new category (DSPM)."
"Verbatim intro: "Today is a huge milestone, as we announce Cyera is acquiring Oasis Security!" Run from Co-Founder & CEO Yotam Segev's profile with a team photo and a press link-card ('Exclusive | Cyera to Buy Oasis Security in $1 Billion Deal'). Founder-led news turns a corporate milestone into a personal, shareable moment."
"A branded logo-lockup video (OASIS × Cyera) of the same acquisition — the corporate-page counterpart to the CEO's personal post. Cyera runs the M&A news simultaneously as a brand asset and across multiple executive and advisor profiles for maximum reach."
"Verbatim intro: "Strategic momentum in AI security and cyber resilience just accelerated. Excited to see Cohesity and Cyera deepen their partnership…" A co-branded PRESS card run from advisor Thomas Mazzaferro's profile — combining a partnership announcement, press credibility and influencer amplification in a single ad."
"Verbatim intro: "The playbook for securing AI is being written right now by practitioners, one hard-won lesson at a time, and most of those lessons stay locked inside individual companies." A registration ad for Cyera's owned 'DataSecAI' summit — building a community and category around itself rather than just selling product."
"Verbatim intro: "Protect what matters. Help redefine how the world secures data in the AI era." A 'We Are Hiring' employer-brand video with an 'Apply' CTA — Cyera also uses paid social to recruit into a competitive data-security talent market."
"A personalized Message (InMail) ad from a rep ('Hi %FIRSTNAME%…') pitching Cyera's DSPM + built-in DLP and dangling a hard incentive: "We're offering a $100 Amazon gift card for a 30-minute demo." The direct-response, bottom-of-funnel counterpart to all the brand and evangelist content."
All creatives shown belong to Cyera and are reproduced verbatim from the LinkedIn Ad Library for commentary and analysis. Cyera's ads are paid for by Cyera US Inc. (in-house). Ads run from and reference Cyera people — CEO Yotam Segev, Chief Strategy Officer Jason Clark, Field CISO Rick Holland, evangelist Shane Coleman — and external advisor Thomas Mazzaferro, and reference the acquisition of Oasis Security, partner Cohesity, and the licensed Wiley 'For Dummies' brand, as shown in Cyera's own creative. Cyera was built in place of Hadrian, which has no isolable LinkedIn ad library. Digital Astronauts is not affiliated with Cyera.
Most of Cyera's account runs from named individuals — CEO, CSO, a Field CISO, a 'Chief Data Security Evangelist,' even external advisor-influencers. Person-led ads read as peer insight, not marketing, and borrow each person's credibility and network.
The strongest content reframes data security as the blocker to AI adoption ('Copilot is ready, but is your data?'). Attaching your product to the topic the buyer is already losing sleep over earns attention no feature list can.
Cyera ran its $1B Oasis Security acquisition simultaneously as a brand video, a founder post, and amplified shares across multiple advisor profiles. Owned news, distributed through many people, becomes a reach event.
A licensed 'For Dummies' e-book and an owned 'DataSecAI' summit teach the market what DSPM is — building the category Cyera wants to lead rather than fighting for share of an existing one.
Beneath all the brand and evangelist content, Cyera still runs incentivized InMail ($100 gift card for a demo). A person-led brand program and a hard bottom-funnel offer are not mutually exclusive — run both.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditWith a high-volume, in-house program (~585 live ads, paid for by Cyera US Inc.) built heavily on person-led content — videos and posts from named executives, a Field CISO, an evangelist and external advisors — plus AI/Copilot data-security documents, M&A newsjacking, an owned DataSecAI event, a 'For Dummies' e-book, partnership press, recruiting and incentivized InMail.
That data security posture management (DSPM) is the prerequisite for safe AI adoption — you can't scale Copilot and AI agents until you can discover, classify and protect sensitive data — and that Cyera's platform (plus built-in DLP) secures the entire AI data lifecycle.
Because content from a recognizable executive, Field CISO or evangelist reads as trusted peer insight rather than a corporate ad, and it taps each person's own network. Cyera turns its leaders and advisors into a distributed media channel.
Turn named people into your primary ad channel; attach your product to the buyer's biggest current anxiety (AI adoption); distribute your own news across many profiles; educate to build your category; and keep a direct-response offer running underneath the brand work.