Leapsome is an AI-powered people-management platform — reviews, goals/OKRs, engagement, compensation and an HRIS — pitched as “one people data foundation.” Its LinkedIn advertising is one of the most personality-driven B2B programs in HR tech: a crisp product narrative (disconnected tools vs. one connected platform, and an AI-first future), self-aware content marketing (an “honest” HRIS buying guide that ranks competitors), co-founder-led product storytelling, and a large creator/influencer roster — credentialed HR voices and authors posting on Leapsome's behalf. It leans into a European (DACH/UK) audience and a confident, opinionated brand voice.
How Leapsome advertises: The product story is sharp and consistent: “Recruiting, reviews, comp, engagement — all running in tools that never talk to each other,” so “the signals that matter get lost between systems.” The fix is one connected people-data foundation — and, increasingly, an AI-first vision: “imagine a world where you type one prompt, and your HR dashboards build themselves.” Leapsome reframes HR as a finance problem for the C-suite (“People are the single largest line on your P&L — and the one most leaders can't actually explain… you'd never run finance on four disconnected systems”). Its content marketing is unusually self-aware: an “Honest HRIS Buying Guide” whose whole hook is “every vendor's HRIS guide ranks that vendor first — ours doesn't. We built an HRIS, then scored ourselves against ten other platforms.” Co-founder Kajetan von Armansperg fronts founder-led product demos (“every ambitious customer eventually asked us for a view of their data we didn't have”), and webinars pair Leapsome people with named partners (a comp webinar with Ravio — “why you should never negotiate salaries”; a data webinar with Luminary People Advisors). The distinctive layer is a creator/influencer army: credentialed HR voices and authors — Jessica Zwaan (author of “Built for People”), Madison Butler (“The Corporate Anarchist”), and Germany's “HR Influencer of the Year” Selma Sadiković — all posting “promoted by Leapsome,” heavily targeted to the DACH/UK market.
Leapsome runs a personality-driven program: a crisp connected-platform/AI product story, self-aware content (an “honest” HRIS guide), founder-led demos, co-branded webinars, and a large HR-creator roster — DACH/UK-focused.
| Format | What Leapsome uses it for |
|---|---|
| Video | Product narrative and founder-led demos |
| Single image | Positioning, the P&L angle, and the “honest” HRIS guide |
| Webinar | Co-branded sessions (Ravio comp; HR-data) |
| Creator post | HR influencers and authors posting for Leapsome |
Live Leapsome creatives with their full ad copy (verbatim), format, theme and CTA.
"“So the signals that matter get lost between systems, and by the time you connect the dots, your best person is already halfway out the door.” Leapsome's core product narrative — the case against a disconnected HR stack — as a video ad driving to a demo."
"“Indulge us for a moment…” An AI-first vision video — positioning Leapsome as the platform where HR data becomes instantly actionable via a single prompt. The forward-looking counterpart to the disconnected-tools problem."
"“We built an HRIS, then scored ourselves against ten other platforms.” “I need an HRIS shortlist by EOD — don't spend two weeks researching, get the answer in seconds.” The Honest HRIS Buying Guide — self-aware content marketing that earns trust by admitting the bias every other guide hides."
"“You'd never run finance on four disconnected systems, yet that's exactly how most companies manage their biggest cost.” Today: you can see activity, not impact. Tomorrow: one people data foundation, and AI that raises your talent density. Reframing HR software as a finance/CFO decision."
"“Leadership wants data-driven decisions. But when HR reports land on the exec table, do they actually change anything — or just get filed away?” An on-demand webinar with Elliot Epstein (Luminary People Advisors) and Sammie Masley (Leapsome). “Turn HR data into decisions that stick.”"
"On August 12, Leapsome and Ravio make their case for calculated pay over negotiated pay — “straight from a company that stopped negotiating entirely.” Featuring Jessica Zwaan (Leapsome) and Natasha Delisle-Barrow (Chief People Officer, Ravio). A provocative, co-branded comp webinar."
"“Every new process gets built from scratch, step by step, owner by owner…” A founder-led product demo video from Co-CEO Kajetan von Armansperg — putting the founder's voice and the actual product on screen."
"Co-CEO Kajetan von Armansperg introduces flexible HTML dashboards powered by Leapsome data — a founder narrating a real product gap and how Leapsome closed it. Founder storytelling tied directly to a shipped feature."
"“…because I genuinely believe it is the way to increase your talent density and have the most impact as an HR team. A team that builds like an engineering team: data-first, impact-focused.” A credentialed author and practitioner advocating Leapsome's worldview, “promoted by Leapsome.”"
"From Madison Butler — “The Corporate Anarchist | HR menace | Crash Out Coach | Author of ‘Let Them See You'.” A bold, personality-forward HR creator posting for Leapsome — reaching her audience in her own irreverent voice."
"“Ich dachte früher immer, gute HR-Arbeit bedeutet auf alles eine Antwort zu haben.” (“I used to think good HR work meant having an answer to everything.”) A German-language creator post from a leading DACH HR influencer — Leapsome localizing its creator strategy for its home market (100% Germany-targeted)."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Leapsome (co-founder Kajetan von Armansperg; webinars feature Ravio's Natasha Delisle-Barrow and Luminary People Advisors' Elliot Epstein; creator posts run under Jessica Zwaan, Madison Butler and Selma Sadiković, all “promoted by Leapsome”). All creatives are paid for by Leapsome GmbH. Captured from the public LinkedIn Ad Library.
“Recruiting, reviews, comp, engagement — all running in tools that never talk to each other.” Leapsome's whole platform pitch lives in one instantly-recognizable sentence about the disconnected HR stack. A single, vivid problem statement does more than a feature list.
The “Honest HRIS Buying Guide” leads with “every vendor's guide ranks that vendor first — ours doesn't.” Naming the thing every buyer already suspects, then scoring yourself against ten competitors, is disarming, memorable, and builds credibility a normal “download our guide” never could.
“People are the single largest line on your P&L… you'd never run finance on four disconnected systems.” Translating an HR-tools decision into finance language elevates it from a nice-to-have to a budget-worthy, executive-level problem.
Leapsome runs a bench of credentialed HR voices — an author (Jessica Zwaan), a provocateur (Madison Butler), a DACH “HR Influencer of the Year” (Selma Sadiković), plus its own co-founder. Borrowing trusted personal voices reaches audiences in tones a brand account never could, and localizes by market.
Co-CEO Kajetan von Armansperg narrates real product demos, and webinars pair Leapsome with named partners (Ravio, Luminary). Founder-led storytelling and co-branded events lend authenticity and borrow the partner's audience — cheaper and more credible than polished brand film.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditWith a personality-driven, high-volume program. A crisp product narrative (disconnected tools vs. one connected people-data platform, plus an AI-first “type one prompt” vision), self-aware content marketing (an “Honest HRIS Buying Guide” that ranks competitors), a CFO/P&L reframe, co-founder-led product demos (Kajetan von Armansperg), co-branded webinars (a comp webinar with Ravio, an HR-data webinar with Luminary), and a large creator/influencer roster of credentialed HR voices — heavily targeted to the DACH and UK markets.
That fragmented HR tools lose the signals that matter, and Leapsome unifies performance, goals, engagement, comp and HRIS into one AI-powered people-data foundation — so leaders can see impact (not just activity), make data-driven decisions, and manage their biggest cost, their people, the way finance manages money.
Because trusted personal voices out-perform brand accounts on LinkedIn. Credentialed HR creators (authors, a “HR Influencer of the Year”) and the co-founder reach practitioner audiences authentically and in-language (German for its DACH home market) — and let Leapsome show real product and real opinions rather than polished corporate messaging.
Compress your positioning into one vivid problem line; build trust by openly admitting the bias buyers already suspect; reframe your category in the CFO's language; assemble a roster of credentialed creators (and your own founder) to reach audiences in trusted voices; and localize that creator strategy by market.