Sysdig, the cloud-native application protection (CNAPP) and runtime-security platform, runs a tightly branded LinkedIn program (all paid for by Sysdig, Inc.) built on two pillars: relentless analyst-proof (Forrester Wave and GigaOm Radar Leader placements, worked from every angle) and an 'AI security' demand-gen engine of gated reports, checklists and live expert briefings. A consistent black-and-lime brand system and a 'runtime is the moment that matters' message tie it all together.
How Sysdig advertises: Sysdig's program leans hardest on third-party validation and repackages a single win many ways. Its Forrester Wave 'Leader in CNAPP' placement runs as a bold typographic ad ('Forrester names Sysdig a Leader in CNAPP') and as an athletic brand execution ('Runtime. It's how you press go.'), while its GigaOm Radar 'Leader in Cloud Workload Security' win is atomized into a badge ad ('Independent proof'), a momentum ad ('Out in front and moving fast'), and a '5 signs you're looking at a cloud workload security leader' carousel — one analyst report, four creatives. The second engine is AI security: a gated Latio Cloud Security Market Report carousel, an 'Agentic AI for Cloud Security' checklist, and an AIBOM report worked as two distinct visuals ('#1 thing no one tells you about AI: you already know how to contain it' and 'Securing AI models is easy — the hard part is finding them'). On top sits a person-led events layer — LinkedIn Live panels ('Ready or not: Agentic threat actors are here' with named CISOs) and a recurring monthly 'The Future of Threats' security briefing fronted by Sysdig's own Threat Research Team (Crystal Morin, Michael Clark) — plus customer-proof video (a Neo4j CISO citing 75% fewer false positives). Everything runs in one black-and-lime brand system.
A brand-consistent mix of analyst-proof images, gated-report carousels, AI-security demand gen, and person-led live events, all paid for in-house by Sysdig, Inc.
| Format | What Sysdig uses it for |
|---|---|
| Analyst-proof image | Forrester Wave and GigaOm Radar Leader placements as bold typographic ads |
| Gated report / checklist | Latio market report, GigaOm Radar and the AIBOM/agentic-AI reports |
| Carousel | '5 signs' and market-trend swipe sequences that tease the report |
| Event / LinkedIn Live | expert panels and a recurring monthly threat-research briefing |
| Customer-proof video | a named customer (Neo4j) citing hard risk-reduction numbers |
Live Sysdig creatives with their full ad copy (verbatim), format, theme and CTA.
"Verbatim intro: "14 vendors walked into the Forrester Wave for Cloud Native Application Protection. 3 walked out as Leaders. 🏆" The creative adds 'In 2026, runtime gets an upvote' beside a Forrester Wave Leader 2026 badge. Third-party validation as the headline, not a footnote."
"Verbatim intro: "The 2025 Latio Cloud Security Market Report is out — and it's an illuminating read, to say the least." A swipe carousel that teases the report's trends ('1. Runtime context is replacing visibility as the new benchmark for risk reduction') to earn the download."
"Verbatim intro: "Filtering noise. Triaging findings. Guiding decisions. AI can help cloud defenders do their jobs better in countless ways." A lime-arrow brand visual driving a 'Get Checklist: Agentic AI for Cloud Security' download — riding the agentic-AI wave with a practical asset."
"Verbatim intro: "AI isn't sorcery. It's built on the same infrastructure you've been using for years." Reassuring reframe — you already have the skills — driving 'Demystify AI with AIBOM. See how in this report.' Turns AI anxiety into a familiar, solvable problem."
"Verbatim intro: "What separates a cloud workload security leader from a vendor that's just keeping up?" A carousel ('Detection and response is the starting line') that frames buyer criteria on Sysdig's terms, driving the GigaOm CWS Radar Report — buyer enablement dressed as a checklist."
"Verbatim intro: "'You can't protect what you can't see.' That was the cloud security mantra for years." An athletic, high-energy brand execution that reframes the category around runtime and routes to 'See what makes Sysdig a Forrester Wave CNAPP Leader.' Brand and proof in one."
"Verbatim intro: "If your board asked how prepared you are for agentic threat actors today, what would you say? 🔒" A LinkedIn Live panel with named CISOs (Conor Sherman, Matt Stamper, Greg Notch, John Yeoh) promising 'Lessons from JADEPUFFER and Hugging Face.' Borrowed authority from external experts."
"Verbatim intro: "AI is just cybersecurity with a twist. Same basic threats, same basic patterns." A second AIBOM creative — different visual (a galaxy) and hook (visibility, not protection) for the same report. Running one asset under two contrasting angles is a clean copy test."
"Verbatim intro: "Detecting threats used to be the bar. According to GigaOm, it's now the floor." A GigaOm Radar 'Leader 2025' badge visual under 'Independent proof. See Sysdig's full evaluation.' The most literal analyst-proof execution of the win."
"Verbatim intro: "On the GigaOm Radar, every vendor gets two things: a position and a direction. The position shows where you stand today." A momentum-themed take on the same GigaOm Radar — leaning on the 'direction/outperformer' axis rather than the badge. One report, worked from a third angle."
"Verbatim intro: "The Sysdig Threat Research Team has had a busy month. Next week, Crystal Morin and Michael Clark are going live to break it all down. 🔒" A recurring monthly briefing fronted by Sysdig's own named researchers — building an owned, in-house authority audience over time."
All creatives shown belong to Sysdig (Sysdig, Inc., the cloud-native application protection platform at sysdig.com) and are reproduced verbatim from the LinkedIn Ad Library for commentary and analysis. All ads are paid for by Sysdig, Inc. Ads reference third-party analysts Forrester (Wave) and GigaOm (Radar) and the Latio market report, name external event speakers (Conor Sherman, Matt Stamper, Greg Notch, John Yeoh) and Sysdig's own researchers (Crystal Morin, Michael Clark), and cite customer Neo4j in a customer-proof video — all as shown in Sysdig's own creative. Digital Astronauts is not affiliated with Sysdig.
Sysdig turns a single GigaOm Radar Leader placement into a badge ad, a momentum ad, and a '5 signs' carousel — and its Forrester Wave win into both a typographic proof ad and a brand execution. One proof point, many creatives, is far more efficient than chasing new proof.
'Forrester names Sysdig a Leader,' 'Independent proof,' 'According to GigaOm' — validation leads the creative rather than hiding in a logo bar. For a skeptical technical buyer, who says it matters as much as what's said.
Rather than vague 'AI-powered' claims, Sysdig ships an agentic-AI checklist and an AIBOM report, and reframes AI anxiety ('you already know how to contain it'). Tying a hot topic to a concrete, downloadable asset converts better than hype.
A recurring monthly 'Future of Threats' briefing fronted by named in-house researchers turns Sysdig's threat team into a media property — a durable audience that borrowed-expert panels alone can't build.
Every creative uses the same black-and-lime look and the runtime message. That consistency compounds recognition across a high-frequency program and makes even a plain report ad unmistakably Sysdig.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditWith a brand-consistent program (paid for by Sysdig, Inc.) built on two engines: analyst proof — Forrester Wave and GigaOm Radar Leader placements worked as badges, brand executions and carousels — and AI-security demand gen (gated market reports, an agentic-AI checklist, and an AIBOM report), layered with person-led LinkedIn Live events and customer-proof video.
That runtime is the moment that matters in cloud security, and that independent analysts (Forrester, GigaOm) name Sysdig a Leader in CNAPP and cloud workload security. Secondary: AI security is solvable with the fundamentals you already have.
Because cloud-security buyers are technical and skeptical, third-party validation from Forrester and GigaOm is more persuasive than self-claims. Sysdig maximizes each report by atomizing one win into multiple creatives and formats.
Extract maximum mileage from each analyst win by working it from several angles; lead with third-party proof; attach hot topics like agentic AI to concrete downloadable assets; and build an owned expert-briefing series so your own researchers become a recurring audience draw.