SeekOut runs a small but sharply-themed account, and at capture it's pointed almost entirely at one story: SeekOut is now an app inside ChatGPT (and Claude, Gemini and Copilot). Rather than sell 'AI sourcing' in the abstract, the creatives show the product living inside the assistant recruiters already use — a chat that rediscovers rejected past applicants in your ATS, ranks candidates by match score, and drafts outreach 'without leaving the chat.' Around that launch sit two other engines: LinkedIn Spotlight (dynamic) ads that rotate a wall of one-line hooks — 'Recruiting Just Got Easier,' 'Find Talent Others Miss,' 'Win the Race for Top Talent' — each pairing the viewer's own profile photo with the SeekOut logo, and conversational Message Ads that open with a diagnostic question. There's also a self-serve product push (SeekOut Recruit Core for small teams) and a managed-service angle ('human-vetted candidates, delivered in 2 weeks'). It's a focused, product-forward library riding a genuinely novel distribution moment.
How SeekOut advertises: The centre of gravity is the 'SeekOut in ChatGPT' launch. Designed creatives render the product as a chat: 'The best candidates are the ones you already found' shows a ChatGPT thread surfacing rediscovered ATS applicants; 'Stop tab-switching between six tools' contrasts a mess of open tabs with one chat returning ranked matches (94%, 89%, 86%); '20 recruiting prompts that do the work, not just the search' offers a downloadable Prompt Pack that 'works in ChatGPT, Claude, Gemini, Copilot'; and a testimonial creative ('Now it's your turn — your next hire is one prompt away') collects proof quotes. The always-on layer is LinkedIn Spotlight ads: a dynamic format that drops the viewer's profile picture beside the SeekOut logo under a rotating one-line hook — the same template testing many angles (easier recruiting, 40+ prospects in minutes, niche roles filled in 2 weeks). Message Ads add a human, diagnostic open ('Does it feel like your recruiting team is busy, but hiring still takes too long?'), and Recruit Core targets small teams with a self-serve, credit-card, 14-day-trial offer.
A focused account: a designed 'SeekOut in ChatGPT' launch campaign, an always-on Spotlight-ad hook-testing engine, plus message and product ads.
| Format | What SeekOut uses it for |
|---|---|
| Single image ad (ChatGPT launch) | Product-as-chat creatives showing SeekOut working inside ChatGPT — rediscovery, ranked matches, the Prompt Pack |
| Spotlight ad (dynamic) | The viewer's own photo beside the SeekOut logo under a rotating one-line hook — the always-on hook-testing engine |
| Message ad | A conversational, diagnostic open from a named sender with clickable reply options |
| Single image ad (product / service) | Recruit Core for small teams, and the managed 'human-vetted candidates in 2 weeks' angle |
Live SeekOut creatives with their full ad copy (verbatim), format, theme and CTA.
"Recruiting just got a facelift — SeekOut is now an app in ChatGPT. Describe the role in plain language and rediscover past applicants in your ATS, ranked and ready, without leaving the chat. The creative shows a ChatGPT thread surfacing 'rediscovered' candidates who were rejected for timing, not skill."
"On one side, six open tabs — ATS, Sheet, Inbox, Job Board, Notes, Calendar. On the other, a single ChatGPT × SeekOut chat returning a ranked shortlist (Staff ML Engineer 94% match, AI Infrastructure Engineer 89%, Applied ML Engineer 86%). The pitch: collapse the recruiter's tool sprawl into one conversation."
"Most recruiters use AI like a smarter search box; the teams pulling ahead use it to run the actual work. A downloadable Prompt Pack — the exact prompts behind the SeekOut-in-ChatGPT launch — that 'works in ChatGPT, Claude, Gemini, Copilot.' A lead magnet that doubles as proof the product is assistant-native."
"A cluster of orange testimonial bubbles — 'I got to the shortlist faster than ever,' 'I moved from search to outreach in minutes,' 'I finally stopped recruiting with 20 tabs open' — turns early-user quotes into the close for the ChatGPT launch. Social proof rendered in the brand's own loud style."
"Full-depth candidate sourcing across 1B+ profiles, self-serve with a credit card and a 14-day free trial. A five-tile product creative lays out the surface: 1B+ Talent Index, Smart Match Search, AI Assistant (SeekOut MCP inside Claude, ChatGPT or Gemini), Workspaces, and Contacts + Outreach — the enterprise stack packaged for lean teams."
"A Message Ad from Devon Butterfield opens with a diagnostic question, then: 'After working with 200+ talent organizations, we see three root causes behind slow hiring: manual sourcing, weak pipelines, and roles that stay open too long. What's holding your business back right now?' with clickable replies ('Open roles impact revenue' / 'Pipeline volume ≠ quality') to start a conversation."
"'Forget 20-field searches. Describe the role, find the talent.' A LinkedIn Spotlight ad — a dynamic format that pairs the viewer's own profile photo with the SeekOut logo under a one-line hook. This is the base unit of SeekOut's always-on, personalized-by-format campaign."
"'AI-powered sourcing. Human-vetted candidates. Delivered in 2 weeks.' The same Spotlight template, now carrying the managed-service angle — SeekOut's people vet the shortlist, not just its AI. One format, a different promise."
"'Pipeline running dry? Add 40+ qualified prospects in minutes.' Another headline on the same dynamic Spotlight unit, this one leading with a pipeline pain and a concrete number. The rotation of hooks against one format is the tactic."
"'Paste your job description and we'll find the right talent.' The Spotlight template again, this time selling speed and the paste-a-JD workflow. Across the set, SeekOut is A/B-testing which one-line promise earns the click while the visual stays fixed."
"'Hiring for niche roles? We've filled data scientists in 2 weeks.' A fifth hook on the same Spotlight format, leaning into niche/hard-to-fill roles with a specific proof point. Five headlines, one dynamic unit — a compact picture of how SeekOut hunts for its winning message."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to SeekOut, Inc. Product names shown as they appear (SeekOut, SeekOut Recruit Core, the SeekOut ChatGPT app and MCP). Third-party assistants named in the ads (ChatGPT, Claude, Gemini, Copilot) are referenced as stated by the advertiser. The LinkedIn Spotlight ads are a dynamic format that personalizes with each viewer's own profile photo; the placeholder silhouette is how they appear in the public library. Claims such as '1B+ profiles,' 'delivered in 2 weeks' and '40+ prospects in minutes' are the advertiser's. Captured from the public LinkedIn Ad Library.
SeekOut's biggest bet is showing its product living inside ChatGPT, Claude and Gemini — the assistants recruiters open all day. Instead of asking buyers to adopt a new destination, it meets them inside a habit, which is a sharper wedge than yet another 'AI sourcing platform' claim.
The launch creatives are literal chat threads — rediscovering ATS applicants, returning ranked matches, drafting outreach. Showing the exact interaction ('without leaving the chat') is far more concrete than feature bullets, and it makes the ChatGPT-app story instantly legible.
The dynamic Spotlight format — viewer photo plus logo plus one line — lets SeekOut run a whole wall of headlines ('Recruiting Just Got Easier,' 'Find Talent Others Miss,' 'Win the Race for Top Talent') against a fixed, personalized visual. It's an efficient always-on engine for finding the message that converts.
The 'Prompt Pack — 20 recruiting prompts that do the work' isn't just a download; it's evidence the product is assistant-native and that SeekOut knows how recruiters actually use AI. The asset and the argument are the same thing.
Recruit Core repackages a 1B+ profile index and MCP-based AI assistant as a self-serve, credit-card, 14-day-trial product. Meeting smaller buyers with a low-friction entry point widens the funnel without diluting the enterprise story.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditWith a focused account built around its 'SeekOut in ChatGPT' launch — designed creatives that show the product as a chat — plus an always-on layer of dynamic Spotlight ads that rotate one-line hooks against the viewer's own profile photo, conversational Message Ads, and a self-serve Recruit Core product push.
That AI sourcing should live inside the assistant you already use: SeekOut is now an app in ChatGPT (and Claude, Gemini and Copilot) that rediscovers past applicants, ranks candidates by match, and drafts outreach 'without leaving the chat' — running the work, not just a smarter search.
Recruiters, sourcers and talent-acquisition leaders — from enterprise teams down to small teams (via Recruit Core) — including those hiring for hard-to-fill technical and niche roles, where its 1B+ profile index and match scoring are the pitch.
Distribute inside the tools your buyers already live in; show the product as the actual interaction, not a feature list; use dynamic ad formats to cheaply test many hooks against one visual; make your lead magnet double as proof; and offer a low-friction self-serve on-ramp beside the enterprise motion.