Huntress is a managed cybersecurity platform for small and mid-sized businesses and their MSPs. Its LinkedIn account is a threat-intelligence content engine: it turns its own researchers’ work — attack-chain diagrams, fresh CVE breakdowns, real incident detections — into ads, then wraps that in real-time news-jacks (its CEO on Yahoo Finance), employee-creator videos, a ‘_declassified’ true-crime series, SMB persona stories, live shows with named experts and gated lead-magnet checklists. Few advertisers in security run a funnel this complete, or this fast to the headline.
How Huntress advertises: Huntress advertises like a newsroom attached to a threat-research team. The flagship creative is intelligence itself: an ‘Attack Chain at a Glance’ diagram mapping an Akira intrusion stage by stage, a macOS Screen Sharing CVE illustrated with the raw detection JSON, an analysis of how attackers abuse RMM tools. Because it’s the vendor’s own telemetry, the creative is both credible and timely. On top of that, Huntress news-jacks in real time — when Anthropic and OpenAI models ‘hacked’ companies in tests, it had its CEO on Yahoo Finance and an ad running within the week (‘AI is lowering the barrier for cybercriminals’), carrying the proof point that it protects ‘over 270,000 businesses.’ It makes its own staff the creators: selfie-style videos from people like Sasha Roshan, a Senior Sales Engineer badged as a ‘Cyber Educator,’ break down a fresh N-central advisory or announce the new iOS app in a native, peer-to-peer voice. It dramatizes the stakes with story: a ‘_declassified’ FBI true-crime cut and a ‘Sara runs a pediatric clinic’ persona spot (‘no one thinks this will happen to them’) reach the SMB owner the technical content doesn’t. And it ladders down-funnel — live shows with named experts (‘RMM Abuse Hiding in Plain Sight’) and gated checklists (‘The Microsoft 365 Security Hardening Checklist’) convert the attention into leads. Awareness news at the top, gated intel at the bottom, all in one account.
A full-funnel threat-intelligence engine: fresh CVEs and attack chains turned into graphics, employee-creator videos and news-jacks, wrapped in true-crime storytelling, live shows and gated checklists.
| Format | What Huntress uses it for |
|---|---|
| Threat-intelligence graphic | Attack-chain diagrams and CVE breakdowns (Akira, macOS Screen Sharing, RMM abuse) that turn fresh threat intel into the creative |
| News-jack / earned media | The CEO on Yahoo Finance and rapid commentary on AI-hacking headlines (Anthropic, OpenAI) — news repurposed as ads |
| Employee-creator video | Selfie-style videos from Huntress staff (Sasha Roshan) breaking down CVEs and product news in a native, authentic voice |
| Story & series video | A ‘_declassified’ true-crime series and SMB persona stories (Sara’s pediatric clinic) that dramatize the threat |
| Live show & lead magnet | Webinar/live-show promos with named experts, plus gated checklists (M365 hardening) for bottom-of-funnel capture |
Live Huntress creatives with their full ad copy (verbatim), format, theme and CTA.
"The flagship format: threat intelligence as the ad. ‘Akira affiliates are using a new playbook… rebooting compromised hosts into Safe Mode with Networking.’ The image, ‘THE ATTACK CHAIN AT A GLANCE,’ maps the intrusion stage by stage — Recon, Access, Enumeration, Collection, Evasion, Impact (VPN spray, SSLVPN login with no MFA, DC RDP, S3 exfil, Safe-Mode evasion, ransomware) with UTC timestamps."
"A real-time news-jack: ‘Anthropic said one of its AI models hacked into three companies during a recent test… the second story like this in as many weeks, after an OpenAI model broke into…’ The creative is a Yahoo Finance clip of the Huntress CEO — ‘CYBERCRIME ON THE RISE AS AI LOWERS THE BARRIER / Huntress protecting over 270,000 businesses from AI-enabled cybercrime.’ Earned media, turned into a paid ad."
"A selfie-style video from ‘Sasha Roshan, Senior Sales Engineer, Huntress | Cyber Educator,’ promoted by Huntress: ‘You may have seen the recent N-able advisory regarding a critical vulnerability in N-central that could allow an attacker to gain high-level administrative access to the RMM console if the server is not patched…’ Employee-as-creator content reads as peer knowledge, not brand advertising."
"A deeply technical creative aimed at practitioners: ‘Apple’s latest macOS update addresses two vulnerabilities in its Screen Sharing service.’ The image is raw detection output — a terminal showing the ‘screensharing_attach’ event JSON (authentication_type = SRP, root session) beside the macOS ‘Screen Sharing: SRP auth’ alert. Showing the actual telemetry signals real detection capability."
"A consumer-awareness angle featuring a marquee expert: ‘The former Director of CISA has four things every parent should do this back to school season. Schools are being targeted…’ Event-floor interview footage under the Huntress brand, captioned ‘CYBERSECURITY STARTS AT HOME’ — broadening the audience beyond IT to security-aware parents."
"A real incident, dissected: ‘In a recent incident detected by Huntress, a victim clicked on a sponsored result…’ The creative shows the lure itself — a fake ‘Running Claude Code on Mac’ page with a malicious ‘Get Claude Code on Mac in Minutes’ guide and a booby-trapped install command — making an abstract malvertising risk concrete and timely (an AI-tool-themed lure)."
"A branded true-crime series: ‘The FBI tracked this hacker for 5 years. He ended up getting arrested on vacation.’ The ‘_declassified’ video pairs an FBI Cyber Task Force arrest with a host’s retelling and the caption ‘The FBI’s message to cybercriminals… to cyber actors.’ Storytelling turns dry threat news into something people actually watch and share."
"A persona story for the SMB owner: ‘Sara runs a pediatric clinic. One morning…’ The video shows ‘Sara, MD’ outside Austin Pediatrics with the caption ‘NO ONE THINKS THIS WILL HAPPEN TO THEM,’ intercut with a host. It dramatizes small-business vulnerability — the emotional counterpart to the technical threat-intel ads, tied to Huntress’s free Ransomware Simulator."
"A live-show promo tying threat intel to an event: ‘Attackers reach for RMM tools for the same reason your team does: it’s software they already trust, running through access that already exists.’ The creative headlines a two-timezone live show with named Huntress experts — Dray Agha (Tactical Response), Jai Minton (Detection Engineering & Threat Hunting) and Matt Caldwell (Fraud) — with show times."
"A bottom-of-funnel lead magnet: ‘Plenty of tools surface Microsoft 365 gaps, but few fix them. Use this checklist to find an ISPM solution that hardens identity, not your to-do list.’ The creative asks ‘DOES YOUR IDENTITY TOOL FIX GAPS, OR JUST FLAG THEM?’ with a green CTA ‘HERE’S WHAT YOU NEED TO CHECK’ and a ‘Microsoft 365 Security Hardening Checklist / Learn more’ download."
"A product launch delivered as employee-creator content: Sasha Roshan again — ‘Huntress just shipped an iOS app for admins! Most of security work isn’t at your desk. You’re driving between clients…’ Announcing a release through a trusted staff voice, in the same native video style as the threat breakdowns, keeps product news from feeling like a brand push."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Huntress (huntress.com) and are ‘Paid for by Huntress Labs Incorporated.’ Some videos feature Huntress staff (Sasha Roshan, Senior Sales Engineer) and named experts (Dray Agha, Jai Minton, Matt Caldwell); the CEO clip is from a Yahoo Finance appearance. The malvertising creative depicts a fake third-party software lure detected by Huntress, not a real product. Captured from the public LinkedIn Ad Library.
Huntress’s flagship creative is a researcher’s work — an ‘Attack Chain at a Glance’ diagram of an Akira intrusion, a macOS Screen Sharing CVE shown as raw detection JSON, an RMM-abuse analysis. For a security vendor, your own telemetry is the most credible and most timely creative you can run, and it doubles as proof the product actually detects things.
When Anthropic and OpenAI models ‘hacked’ companies in tests, Huntress had its CEO on Yahoo Finance and an ad live within the week, carrying the ‘270,000 businesses’ proof point. Speed to the headline — a threat team feeding a content team feeding paid — is a distribution advantage most brands can’t match.
Selfie-style videos from staff like Sasha Roshan (badged a ‘Cyber Educator’) — explaining a fresh N-central advisory or launching the iOS app — read as peer knowledge, not brand advertising. A trusted-voice program scales credibility the brand account can’t buy.
A ‘_declassified’ FBI true-crime cut and a ‘Sara runs a pediatric clinic’ persona story make an abstract risk concrete and emotional (‘no one thinks this will happen to them’), reaching the SMB owner and the security-aware parent that the technical content never will.
One account runs top-of-funnel news and stories, mid-funnel live shows with named experts (‘RMM Abuse Hiding in Plain Sight’) and bottom-of-funnel gated checklists (‘The Microsoft 365 Security Hardening Checklist’). It’s a full-funnel content system, not a set of one-off brand ads.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditHuntress runs a threat-intelligence content engine: attack-chain graphics and CVE breakdowns (Akira, macOS Screen Sharing, RMM abuse), real-time news-jacks (its CEO on Yahoo Finance on AI-enabled cybercrime), employee-creator videos (Sasha Roshan), a ‘_declassified’ true-crime series, SMB persona stories, live-show promos with named experts, and gated lead-magnet checklists — a full-funnel system across 2,000+ live ads.
IT and security teams at small and mid-sized businesses and the MSPs that serve them — plus, in its back-to-school content, a broader security-aware consumer audience. The technical CVE creative speaks to practitioners; the stories, stats and expert interviews speak to SMB owners and buyers.
That threats which ‘don’t target small businesses’ absolutely do, and that Huntress catches what endpoint tools miss — backed by its own threat research, real incident detections, and the scale claim of protecting 270,000+ businesses. It sells vigilance through timely, credible threat intelligence.
Turn your product’s data into creative (threat intel as ads); news-jack fast; make employees the on-camera creators; dramatize the stakes with story and series formats; and build a full-funnel content ladder from awareness news to gated lead magnets.