Paid social that creates demand and captures it.
LinkedIn and Meta programs built on a validated B2B creative playbook, engineered to build pipeline, not just impressions. We track campaign influence and surface the high-potential buyers and engaged prospects worth your team's time.
Our approach
Paid social is where you build category awareness and reach buyers before they search. We pair audience precision with creative validated across 12 months of B2B paid-media data, then measure against pipeline.
Reach the right accounts with creative that works.
Define the audience
Firmographic and intent targeting focused on your ICP and named target accounts.
Build validated creative
Hooks, formats and CTAs drawn from a tested B2B creative playbook, not guesswork.
Structure for the funnel
Demand creation at the top, retargeting and lead capture down funnel.
Measure influence and surface buyers
CRM attribution for sourced and influenced pipeline, plus engagement signals that flag high-potential buyers and warm prospects for sales.
Paid social, answered.
LinkedIn or Meta for B2B?
LinkedIn for precise targeting of roles and accounts, Meta for efficient reach and retargeting. Most B2B programs use both.
How do you keep creative from going stale?
Continuous testing against a validated pattern library, refreshing hooks and formats before fatigue sets in.
Is paid social for lead gen or just awareness?
Both. It builds demand at the top of the funnel and captures it with retargeting and lead forms lower down. We structure the program for the stage you need.
How do you measure paid social when the buying journey is long?
We track engagement and leads directly, then use CRM attribution to credit sourced and influenced pipeline across the full journey.
What do you need from us to launch?
Access to your ad accounts, your ICP definition, and any existing brand or creative assets. We handle strategy, targeting and creative from there.