Modern Health is a workplace mental health platform. Its LinkedIn advertising sells mental health and wellbeing benefits to HR and People leaders by leading with data, named customer proof, and full-funnel content — webinars, workbooks, podcasts and testimonials — rather than product feature ads.
How Modern Health advertises: it sells mental health benefits to HR and People leaders by leading with statistics (68%, 63%, ~40%), named customer proof (Atlassian, Rubrik) and a full-funnel content mix — workbooks, live and on-demand webinars, a podcast, and testimonials — instead of product-feature ads.
The 15 captured creatives break down across formats as follows — a deliberately full-funnel spread rather than one repeated ad unit.
| Format | Ads |
|---|---|
| Data graphic | 2 |
| Single image | 2 |
| Webinar | 2 |
| Customer story | 2 |
| Long-copy | 2 |
| Lead magnet | 1 |
| Founder voice | 1 |
| Webinar promo | 1 |
| Podcast promo | 1 |
| Expert-led | 1 |
Every complete creative we captured from Modern Health's LinkedIn presence, with the format, hook, and themes behind each.
Gated workbook to build a global mental health strategy. CTA: Get the Toolkit.
Promotes the Financial Well-Being Pathways collection with a headline statistic.
Thought-leadership angle: support built into the moments, not after someone struggles.
Employee-advocate voice announcing FSQS certification — a trust and compliance signal.
Hook: nearly 40% of HR leaders lose sleep over employee mental health and proving ROI.
Live webinar with named clinical and People-team speakers.
Industry-specific creative aimed at financial-services buyers. CTA: Learn More.
On-demand webinar creative — 'Available On-Demand / Watch Now'.
Research-forward webinar, now available on demand.
Customer testimonial quoting a senior People leader at Atlassian.
Neurodiversity podcast promo with a named clinical host.
Long-form manager-enablement narrative: managers spot stress early.
Co-branded proof: 63% of Rubrik's APJ employees registered for Modern Health.
Frames resilience as a risk-management strategy amid constant workforce disruption.
Seasonal, expert-led guidance from a named psychologist (with Everyday Health).
Creatives shown for analysis and commentary. Modern Health trademarks and creative belong to Modern Health. Captured from the public LinkedIn Ad Library.
Statistics and named customers (Atlassian, Rubrik) do the persuading — the product is the supporting act.
Workbooks and webinars capture intent; podcasts and testimonials build trust. One theme, many formats.
A dedicated financial-services creative shows how a horizontal product wins with segment-specific messaging.
Resilience, ROI and manager enablement reframe a "soft" category as a measurable business lever.
Browse how other healthcare & wellbeing brands advertise, or jump to another industry.
We build LinkedIn and paid programs for regulated, high-consideration healthcare buyers — measured on pipeline, not impressions.
Book a free ad auditModern Health promotes workplace mental health and wellbeing benefits to HR and People leaders. Its ads lead with data, named customer proof, and full-funnel content — webinars, workbooks, podcasts and testimonials — rather than product-feature messaging. This page shows 15 example creatives captured from the LinkedIn Ad Library.
Across these examples Modern Health runs single-image thought-leadership ads, data graphics, gated document lead magnets, live and on-demand webinar promos, customer testimonials, and a podcast promo — a deliberately full-funnel mix.
Recurring themes include mental health as a business strategy, financial wellbeing, manager enablement and organizational resilience, named customer proof (Atlassian, Rubrik), and trust signals such as FSQS certification.
Lead with data and named proof, diversify formats across the funnel, tailor creative to specific verticals, and tie wellbeing messaging to business outcomes like resilience and ROI — the pattern Modern Health repeats across its LinkedIn creative.