Ashby is a modern, all-in-one recruiting platform (ATS, sourcing, analytics and scheduling) for high-growth companies. Its LinkedIn advertising is the most people-led program in this cluster: rather than polished brand ads, Ashby amplifies a steady stream of personal “Promoted by Ashby” posts from its founder, employees and customers — paired with fast-moving product launches (the Ashby One keynote: AI agents, Talent Rediscovery, People Workflows) and an analytics-first content series.
How Ashby advertises: Ashby advertises like a builder community, not a brand. The backbone is employee, founder and customer advocacy: co-founder Benjamin Encz announcing launches (“we launched AI Talent Rediscovery…”), team members showing their work (Willem Wijnans: “Ashby Agents 🤖 here's the live build of my interview prep agent”), CS folks sharing practitioner tips under an #AshbyHiddenGems series (Rick O'Connor: “Is your time-to-fill data actually telling the truth?”), and customers vouching in their own words (Kyle Gatlin, Head of Talent at Arrive: “the goal of AI is to make expertise accessible”). Running alongside are crisp company product ads from the Ashby One launch — Ashby Assistant (AI agents with full context of your data), People Workflows (“extending Ashby beyond the hire date”), Ashby Assistant in Slack. The tone is authentic, LinkedIn-native and product-obsessed, leaning on the credibility of real people over produced creative.
Ashby runs a people-led program: founder, employee and customer advocacy posts plus fast product-launch videos and an analytics-first tip series — authentic and LinkedIn-native rather than polished brand ads.
| Format | What Ashby uses it for |
|---|---|
| Founder / employee post | Personal “Promoted by Ashby” posts from the team |
| Customer post | Customers advocating in their own words |
| Product video | Ashby One launches: AI agents, Talent Rediscovery, People Workflows |
| Practitioner tip | Analytics-first tips (the #AshbyHiddenGems series) |
Live Ashby creatives with their full ad copy (verbatim), format, theme and CTA.
"✨ Introducing Ashby Assistant: AI agents with full context of your Ashby data that can take action on your behalf. A flagship Ashby One product launch, shown as an in-product demo video."
"We're extending Ashby beyond the hire date. People Workflows is a new add-on that takes Ashby past recruiting into the broader employee lifecycle — a platform-expansion launch under the Ashby One banner."
"“✨ Last week, during our Ashby product keynote, we launched AI Talent Rediscovery to all customers on our Plus and Enterprise plans.” The co-founder personally announces a launch (surfacing your strongest past candidates already in Ashby), with an in-product demo."
"“I used to believe the hardest part of hiring was building the right process. It's not. The hardest part is ensuring busy colleagues feel equipped…” — “The goal of AI is to make expertise accessible.” A customer tells the story (scaling hiring expertise company-wide through AI agents)."
"“Is your time-to-fill data actually telling the truth? 🤔 Hiring freezes. Hiring Manager alignment delays. Roles put on hold…” An Ashby CS team member shares an analytics tip under the #AshbyHiddenGems series — showcasing Ashby's reporting depth."
"“Ashby Agents 🤖 Are you building already? Here is the live build of my interview prep agent that I use in production…” A team member films a real, in-production build — a builder-culture post that makes the product feel hands-on and alive."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Ashby (customer post attributed to Kyle Gatlin of Arrive; other posts by named Ashby employees). Captured from the public LinkedIn Ad Library. Unrelated advertisers with 'Ashby' in the name were excluded.
Ashby's paid program is mostly personal posts from its founder, employees and customers, boosted as ads. Amplifying authentic human voices reads as credible and native to LinkedIn in a way polished brand creative rarely does.
Co-founder Benjamin Encz personally announces new features. A founder post signals conviction and product depth, and for a developer-respected tool it carries more weight than a corporate announcement.
A tip series like #AshbyHiddenGems, plus builder posts showing real in-production work, turns the whole team into always-on content — showcasing product depth (especially analytics) through the people who know it best.
A customer's unscripted post (“the hardest part is ensuring busy colleagues feel equipped”) is more persuasive than a produced testimonial. Promoting real customer posts scales word-of-mouth as paid media.
The Ashby One launch (AI Assistant, Talent Rediscovery, People Workflows, Slack) is pushed as a rapid cadence of concrete releases. For a challenger, visibly shipping fast is itself a differentiator worth advertising.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditMostly through people, not polished brand ads: it amplifies personal “Promoted by Ashby” posts from its founder (Benjamin Encz), employees (builder posts, an #AshbyHiddenGems analytics-tip series) and customers (e.g. Arrive's Head of Talent) — running alongside crisp product-launch videos from the Ashby One keynote (Ashby Assistant/AI agents, AI Talent Rediscovery, People Workflows).
Ashby's product-launch banner (hashtag #AshbyOne) for a wave of releases advertised on LinkedIn — including Ashby Assistant (AI agents with full context of your Ashby data), AI Talent Rediscovery (surfacing strong past candidates), and People Workflows (extending Ashby beyond the hire date). Ashby uses it to advertise a fast product cadence.
Ashby sells to recruiting and talent teams and is respected as a product-obsessed, analytics-strong tool. Amplifying authentic posts from its founder, team and customers is more credible and LinkedIn-native than produced brand ads, and it showcases product depth through the people who build and use it.
Make real people the media by boosting founder, employee and customer posts; let the founder carry launches; build an always-on employee content engine (tip series, live builds) that shows product depth; promote customers in their own words; and advertise a visible cadence of shipping as a differentiator.