Corporate cards, spend management, banking, AP/AR and travel — the spend-management arms race on LinkedIn, from incentive machines to competitive switcher ads.
Flagship advertisers first. Each teardown shows the full set of live creatives with verbatim ad copy, formats and CTAs.
Ramp sells a corporate card and spend-management platform — cards, expenses, bill pay, procurement and banking — to finance teams, accounting firms and their clients.
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Brex sells a corporate card, business banking and AI-powered spend platform — cards, expenses, bill pay, travel and banking — to startups, scaleups and enterprise finance teams.
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DailyPay is the category leader in earned wage access (on-demand pay), selling employers a benefit that lets workers access pay they have already earned before payday.
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Payactiv is an earned wage access (EWA) and financial-wellness pioneer, and one of the most prolific — and most repetitive — B2B advertisers on LinkedIn.
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Wagestream — now advertising under the brand name “Stream” — is a UK-origin, B-Corp financial-wellbeing super-app for frontline and hourly workers, combining earned wage access, workplace savings, financial education and member rewards.
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Gusto sells payroll, benefits and HR software to small and mid-sized businesses.
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Rippling sells a unified workforce platform — HR, IT, payroll, spend and finance in one system — to companies scaling in the US and globally.
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Pleo is the European spend-management platform — company cards, expense automation and reconciliation for finance teams.
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Deel sells global HR and payroll infrastructure — EOR (employer of record), contractor management, global payroll, immigration (Deel Mobility) and IT — to companies hiring across borders.
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Payoneer is a global cross-border payments and business financial-services platform — multi-currency accounts, a corporate card, and tooling for marketplaces and SMBs that trade internationally.
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Spendesk is a Paris-based spend-management platform — company cards, expenses, invoices and approvals in one AI-powered system for European finance teams.
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BILL (formerly Bill.com) sells financial-operations software — accounts payable and receivable automation, plus BILL Spend & Expense (the former Divvy) — to small and mid-market businesses and the accounting firms that serve them.
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Mercury (Mercury Technologies) provides banking and financial tools for startups and ecommerce founders — business checking, corporate cards, bill pay and treasury.
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Navan (formerly TripActions) sells an all-in-one travel, corporate card and expense platform — travel booking, T&E and payments on one infrastructure — to finance and travel teams.
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Stripe sells payments and financial infrastructure — online payments, checkout optimization, fraud prevention (Radar), billing and revenue tooling — to businesses from startups to enterprises.
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Expensify sells expense management and corporate-card software to finance teams.
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Melio sells accounts-payable and bill-pay software to small businesses — the pitch is simple: pay any business bill by card (even vendors who don’t take cards), so you keep your cash longer while your vendors get paid the way they want.
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Wise (formerly TransferWise) sells international payments and a multi-currency business account — hold, receive and send money across currencies at the mid-market rate, with low, transparent FX fees.
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