Findem — the AI 'people intelligence' platform for talent acquisition — runs one of the most editorial ad accounts in the category. Instead of leading with product screenshots, it leads with a point of view about AI in hiring, packaged in a tightly art-directed yellow-and-black brand system that looks more like a media title than a SaaS vendor. Two engines drive the account. The first is data journalism: 'FINDEM DATA REVEALS' creatives that turn the platform's own dataset into a single, tweetable statistic and a clean chart (e.g. software engineers hit peak switch-readiness at two years and eight months). The second is a responsible-AI thought-leadership program — on-demand webinars, executive dinners and fireside chats on AI fairness, bias and human judgment, co-hosted with names like Warden AI and set against a backdrop of tightening AI-hiring regulation. Around those two engines sit a wall of executive and customer quote cards (VCs, talent leaders, a Kapor Capital partner), partnership creatives (Findem | ServiceNow), occasional product UI ('your best applicant shouldn't be the hardest to find'), and a branded newsletter, The Findem Shortlist. It is a demand-gen account built to make a challenger look like the category's most thoughtful voice.
How Findem advertises: Findem sells authority before it sells software. The signature format is the data-insight card: a bold 'FINDEM DATA REVEALS' kicker, one counter-intuitive finding, and a minimalist chart — proprietary data reframed as a headline a recruiter would screenshot and share. Running in parallel is a responsible-AI content engine: the same on-demand webinar ('AI & Employment Fairness — Using AI to reduce hiring bias,' with Warden AI's Jeffrey Pole and Findem's Tina Shah Paikeday) is promoted under multiple hooks — a straight 'Watch Now' title and a punchier 'Is your AI hiring biased? Learn how talent leaders fix it' — a visible headline test on one asset. Live events ('Hiring & Human Judgment in the Age of AI' at Shack15; a 'From AI Experimentation to Impact' webinar with NetApp, BILL and Guardant Health) extend the same theme into the field. Social proof is dense and named: influencer-style VC quotes (Matt Hoffman of M13 — 'if you just stop once someone's in the seat, you're not measuring anything but speed'; Hilliary Turnipseed of Kapor Capital) sit alongside practitioner testimonials (Maria Moore, Drive Capital). Partnership and product creatives (Findem | ServiceNow; a Sorting Studio UI) and the branded Shortlist newsletter round out a funnel that stays on brand and on message throughout.
A data-journalism engine and a responsible-AI thought-leadership engine, wrapped in a dense layer of named social proof and a consistent editorial brand system.
| Format | What Findem uses it for |
|---|---|
| Single image ad (data insight) | 'FINDEM DATA REVEALS' cards — one proprietary statistic rendered as a clean chart in the yellow/black brand system |
| Single image ad (webinar / event) | Responsible-AI webinars and executive events on AI fairness, bias and human judgment, often speaker-led |
| Single image ad (quote card) | Named VC, advisor and customer quotes — dark cards with a portrait and a single pulled line |
| Single image ad (product / partner) | Product UI ('Sorting Studio') and co-branded partnership creatives (Findem | ServiceNow), plus the Shortlist newsletter |
Live Findem creatives with their full ad copy (verbatim), format, theme and CTA.
"'Recruiters should reach out once a software engineer hits 2 years and 8 months in their role.' A single counter-intuitive finding pulled from Findem's own dataset and rendered as a clean bar chart — 'Average current tenure of software engineers by industry' (3.1 all engineers, 2.9 tech, 3.4 defense). Proprietary data reframed as a shareable headline, not a product pitch."
"'Watch Now' — an on-demand webinar, 'Using AI to reduce hiring bias,' featuring Jeffrey Pole (Co-Founder & CEO, Warden AI) and Tina Shah Paikeday (Responsible AI Senior Advisor, Findem). A co-hosted, expert-led session that positions Findem on the responsible-AI side of the hiring debate rather than pitching a feature."
"The same 'AI & Employment Fairness' webinar and the same speakers, promoted under a sharper hook — 'Is your AI hiring biased? Learn how talent leaders fix it,' with 'biased' underlined in brand yellow. Running one asset under both a descriptive title and a provocative question is a visible headline test inside the account."
"'Lessons from NetApp, BILL, and Guardant Health.' A live webinar (September 17th, 10am PT / 1pm ET) that swaps the fairness angle for enterprise credibility — recognizable brands sharing how they moved AI in talent from pilots to results. Named logos do the persuading; Findem hosts the conversation."
"'Hiring & Human Judgment in the Age of AI' — an in-person evening at Shack15, Ferry Building, San Francisco, hosted with Adaptive Futures. The yellow-and-black editorial system extends from feed to field: a small, curated executive gathering that builds relationships and category authority in the same visual language as the ads."
"'If you just stop once someone's in the seat, you're not measuring anything but speed.' — Matt Hoffman, Partner & Head of Talent, M13. A dark, portrait-led quote card that borrows a respected talent-VC's authority to reframe the metric that matters (quality of hire over time-to-fill) — the argument Findem's platform is built to win."
"'With Findem as a unified people intelligence platform, I can be more proactive and consultative with my portfolio companies. I don't need to wait for the ask anymore.' — Hilliary Turnipseed, Head of Platform, Kapor Capital. A named third-party endorsement that frames Findem as connective 'people intelligence,' not just an ATS bolt-on."
"'Our founders don't have time to wait. Findem helps us meet that urgency and deliver the right candidates immediately.' — Maria Moore, Talent Acquisition Manager, Drive Capital. Same dark quote-card template as the VC endorsements, but a working practitioner — pairing aspirational investor voices with a hands-on user makes the proof credible on both ends."
"A co-branded creative pairing the Findem and ServiceNow logos over a keynote-style stage still. Borrowing an enterprise platform's credibility signals that Findem plays in serious IT-and-HR stacks — a trust transfer aimed at larger buyers evaluating whether a challenger is safe to standardize on."
"One of the account's few pure-product creatives: a 'Sorting Studio' UI where candidates are automatically ranked against your scorecard criteria (95% criteria match, availability, cloud services, CI/CD). After all the thought leadership, a concrete look at what the platform actually does — surfacing and ranking the right applicant inside the pipeline."
"'The Findem Shortlist — August 2026.' A recurring, dated newsletter creative in the house yellow-and-black system, turning the ad account into an owned publishing cadence. A branded newsletter keeps Findem in a talent leader's feed month after month without a hard product ask — nurture disguised as media."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Findem, Inc. Product and program names shown as they appear (Findem, Sorting Studio, The Findem Shortlist). People and organizations named in the ads — Jeffrey Pole and Warden AI; Tina Shah Paikeday; Matt Hoffman and M13; Hilliary Turnipseed and Kapor Capital; Maria Moore and Drive Capital; and event/webinar partners including Adaptive Futures, NetApp, BILL, Guardant Health and ServiceNow — appear as stated by the advertiser and belong to their owners. Third-party marks are shown as they appear. Several of Findem's 441 live ads reuse a creative across copy variants (including one webinar run under multiple headlines); this page shows the distinct creatives. Captured from the public LinkedIn Ad Library.
The 'FINDEM DATA REVEALS' cards are the account's sharpest idea: take one proprietary statistic, render it as a clean chart, and let it read like a media insight rather than a pitch. A single counter-intuitive number ('reach out at 2 years, 8 months') earns a screenshot and a share in a way a feature claim never will — and only Findem's dataset can produce it.
Most of Findem's spend goes to responsible-AI webinars, executive dinners and fireside chats on fairness, bias and human judgment — not screenshots. In a crowded AI-recruiting market, owning the most thoughtful position on the debate makes a challenger feel like the category's conscience, and the product sale follows the trust.
The same AI-fairness webinar runs under a plain 'AI & Employment Fairness' title and a provocative 'Is your AI hiring biased?' question. Reusing one asset under multiple hooks is cheap, and the visible headline test shows Findem optimizing the frame, not just the offer — a repeatable way to stretch a single piece of content.
Findem pairs aspirational investor voices (M13, Kapor Capital) with working practitioners (Drive Capital) and enterprise logos (NetApp, BILL, Guardant Health, ServiceNow). Named, portrait-led quotes from both VCs and hands-on users de-risk a challenger choice more convincingly than star ratings alone.
Every creative — data card, webinar, quote, newsletter, event — lives in the same yellow-and-black editorial system, so the account reads like a publication with a distinct voice. That consistency compounds: after a few impressions a talent leader recognizes a Findem ad before reading a word, which is exactly what a demand-gen brand wants.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditFindem runs an editorial, thought-leadership-first account of 441+ live ads in a distinctive yellow-and-black brand system. Two engines dominate: 'FINDEM DATA REVEALS' data-journalism cards built from its own dataset, and a responsible-AI content program of webinars, executive events and fireside chats — wrapped in dense named social proof (VC, advisor and customer quotes), partnership and product creatives, and a branded newsletter.
That AI in hiring should be about fairness, human judgment and quality of hire — not just speed — and that Findem's 'people intelligence' platform is the thoughtful way to get there. The account argues the point of view first (via data insights and responsible-AI events) and shows the product second.
Talent-acquisition and people leaders at mid-market and enterprise companies who care about AI fairness, data-driven sourcing and standardizing on a credible platform. Investor and advisor endorsements (M13, Kapor Capital) also speak to founders and VC talent partners who influence portfolio hiring.
Turn proprietary data into shareable headlines; lead with a defensible point of view before the product; reuse one content asset under multiple tested hooks; stack named proof from investors, customers and enterprise logos alike; and enforce one editorial brand system so the account is recognizable at a glance.