NextGen Healthcare is an ambulatory EHR and practice-management vendor whose LinkedIn advertising spans an unusually broad portfolio: a heavy push for its Mirth® interoperability platform, a full corporate rebrand (“New era, new brand identity”), a clinical-AI line (NextGen Ambient Assist, “The New UI is No UI”), specialty- and segment-targeted plays (a tribal-health / PRC population-health webinar series, behavioral health), the NextGen Closed Loop experience, and customer-story document ads. It's a good example of a multi-product vendor advertising a whole platform, not a single feature.
How NextGen Healthcare advertises: NextGen runs a portfolio program tied together by a fresh brand system. The most-funded line is Mirth® — its interoperability platform — with a consistent creative frame (“mirth.” lockup, dark photo, teal accent) and rotating messages: “What you've built should grow with you,” “Connected systems should create less work—not more,” “One connected healthcare IT ecosystem should be normal,” plus a Mirth Connect customer video. Running underneath is a full rebrand — a “New era, new brand identity” video introducing a new logo and look after 50+ years. The clinical-AI story is sharp: NextGen Ambient Assist under the tagline “The New UI is No UI®” (“Real conversations. Instant clinical notes. No keyboard.”), backed by a named-physician testimonial (Dr. Zachary Segal). NextGen also targets by segment and specialty — a population-health webinar series aimed squarely at Tribal health and PRC funding (with striking, community-specific imagery), and a behavioral-health thought-leadership podcast fronted by its CMO. The NextGen Closed Loop creative sells the whole patient-and-practice experience as one integrated loop, and document/carousel ads carry proof — a Cape Fear Eye Associates customer story and an “EHR and PMS Integration” explainer. Broad coverage, one coherent new brand.
NextGen advertises a whole platform: Mirth interoperability, a full rebrand, clinical AI (Ambient Assist), segment plays (Tribal/PRC, behavioral health), Closed Loop, and customer-story documents — all in one new brand.
| Format | What NextGen Healthcare uses it for |
|---|---|
| Single image | Mirth, clinical-AI and segment creatives in the new brand |
| Video | Rebrand, Mirth Connect, Closed Loop and podcast videos |
| Document ad | Customer stories and integration explainers |
| Webinar / event | Population-health series (Tribal health / PRC) |
Live NextGen Healthcare creatives with their full ad copy (verbatim), format, theme and CTA.
"As healthcare demands evolve, your integration platform should keep pace. Mirth delivers the scalability, reliability, and support needed to connect systems faster and move forward with confidence. Connect systems faster with a scalable interoperability platform built for healthcare."
"Healthcare IT teams shouldn't have to spend their day troubleshooting interfaces and managing disconnected workflows. Mirth provides centralized visibility and flexible interoperability designed to reduce operational burden."
"Whether you need to connect many internal systems or are building a product of your own, Mirth Connect delivers highly flexible integration tooling for any organization tasked with data integration. A customer video featuring Álvaro Bautista Otero of Bahia Software."
"NextGen Healthcare is entering its next era of platform and services innovation with a new brand identity. For more than 50 years, ambulatory practices have trusted us through regulatory shifts, staffing challenges, and more. A rebrand video introducing the new logo and look."
"Documentation is one of the biggest burnout drivers. What if your EHR could work with you instead of against you? Ambient Assist listens, structures the note, suggests codes, and puts it into your chart automatically. “Real conversations. Instant clinical notes. No keyboard.”"
"Many “voice dictation” tools force you to speak unnaturally. NextGen Ambient Assist listens conversationally and turns your natural speech into accurate SOAP notes in 20 to 30 seconds. “It frees me up a tremendous amount to sit there and actually talk with the patients; they appreciate it.” — Zachary Segal, MD, Medical Director, MedEye Associates."
"WEBINAR SERIES — July 28 | August 4 | August 11. “Do More with Population Health Strategies Designed for Your Tribe.” A population-health webinar series targeted specifically to Tribal health organizations and PRC (Purchased/Referred Care) funding, with community-specific imagery."
"Build stronger connections with the NextGen® Closed Loop™ Patient and Practice Experience. Streamline payments, optimize claims, bridge care gaps, and save time with AI-generated SOAP notes in one fully integrated platform. Shown as a loop of Access, Intake, Visit, Care and Management."
"NEW PODCAST EPISODE 🎧 Behavioral health leaders are facing a difficult reality: demand is rising, staffing pressure is intensifying, and operational complexity is pulling time and focus away from care. Featuring Dr. Robert Murry, Chief Medical Officer, NextGen Healthcare. “Less Fragmentation. More Visibility. Stronger Care Coordination Starts Here.”"
"When billing workflows don't connect, staff and patients pay the price. At Cape Fear Eye Associates, PA in Fayetteville, North Carolina, NextGen tools (Eligibility Verification, Background Business Processor, Patient Pay powered by InstaMed) increased revenue collection and saved staff time. A multi-page customer-story document ad with a client profile."
"From scheduling and intake to provider visits, billing support, and ongoing care management, the patient experience extends far beyond a single appointment. A swipeable document/carousel ad (“New Blog Post!”) laying out five benefits of integrating EHR and practice management."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to NextGen Healthcare (Mirth is NextGen's; testimonials attributed to Dr. Zachary Segal/MedEye Associates, Álvaro Bautista Otero/Bahia Software, Cape Fear Eye Associates, and CMO Dr. Robert Murry). All creatives are paid for by NEXTGEN HEALTHCARE, INC. Captured from the public LinkedIn Ad Library.
NextGen runs Mirth interoperability, clinical AI, population health, behavioral health, Closed Loop, and customer stories side by side. For a multi-product vendor, showing the breadth — while keeping one brand system — signals a platform a practice can grow into, not a point tool.
The “New era, new brand identity” video turns a logo refresh into a reason to advertise and a narrative thread that ties the whole portfolio together. A rebrand, promoted deliberately, buys attention and resets how the market sees a 50-year-old company.
Mirth is advertised as “mirth.” — its own lockup, look, and message set — not buried inside “NextGen features.” Letting a strong sub-product carry its own identity lets it punch above its weight and reach a distinct (often technical) buyer.
A population-health series built specifically for Tribal health and PRC funding — with community-specific imagery — shows the power of narrow segment targeting. Speaking to one segment's exact funding mechanism and reality converts far better than generic “population health” messaging.
“The New UI is No UI,” “it frees me up to actually talk with the patients.” Framing Ambient Assist around removing the keyboard and restoring the clinician-patient moment — backed by a named physician — sells the AI on relief and connection, not on the technology.
We build LinkedIn and paid programs for high-consideration B2B and healthcare buyers — measured on pipeline, not impressions.
Book a free ad auditWith a broad, portfolio-wide program unified by a new brand. The most-funded line is its Mirth® interoperability platform (“What you've built should grow with you,” “Connected systems should create less work—not more,” a Mirth Connect customer video). It runs a full rebrand video (“New era, new brand identity”), a clinical-AI line (NextGen Ambient Assist — “The New UI is No UI” — plus a physician testimonial), segment plays (a Tribal-health/PRC population-health webinar series, a behavioral-health podcast), the NextGen Closed Loop experience, and customer-story document ads.
That NextGen is a modern, connected, AI-enabled platform for ambulatory practices — one where systems interoperate (Mirth), documentation happens without a keyboard (Ambient Assist), and the patient-and-practice experience runs as one closed loop — now presented under a refreshed brand identity.
Interoperability is a distinct, high-value buying decision — often made by technical teams — and Mirth is a well-known platform in its own right. Giving Mirth its own brand system and message set lets NextGen reach that buyer directly and compete on integration specifically, rather than as a footnote to the EHR.
Advertise the breadth of a platform while holding one brand system; treat a rebrand as an advertising event and narrative; let a strong sub-product carry its own identity; target narrow segments by their exact reality and funding (e.g. Tribal health/PRC); and frame AI around the human outcome — backed by a real customer — rather than the technology.