Wise (formerly TransferWise) sells international payments and a multi-currency business account — hold, receive and send money across currencies at the mid-market rate, with low, transparent FX fees. Its LinkedIn advertising is unusually hard to isolate because dozens of unrelated companies share the ‘Wise’ name (WiseGold, Wise Wolves, Wiser, WiseStamp, Insolvency Wise), but the genuine wise.com creative is instantly recognizable: a bold forest-green ‘DISCOVER WISE BUSINESS’ lockup, a product mockup of a multi-currency balance ($4,289 USD) and the green Wise card, and a webinar-led call to action (‘700,000 businesses use the Wise Business account’). Alongside the product campaign, Wise runs founder-testimonial video that dramatizes the pain of FX (‘We lost like a million’ on fluctuating rates).
How Wise advertises: one recognizable campaign, plus founder proof. The genuine wise.com creative is a bold forest-green ‘DISCOVER WISE BUSINESS’ system — a multi-currency balance mockup ($4,289 USD) and the green Wise card, hooked with a relatable pain (‘Why does sending money to London feel 10x harder than sending it to Los Angeles?’) and a webinar CTA (‘700,000 businesses use the Wise Business account’). Alongside it, founder-testimonial video dramatizes the cost of FX volatility (‘We lost like a million’).
Note: LinkedIn’s advertiser name-match returns many unrelated ‘Wise’ companies, so only a handful of genuine wise.com ads are cleanly isolatable. The set below is the recognizable ‘Discover Wise Business’ campaign plus a founder-testimonial video.
| Format | What Wise uses it for |
|---|---|
| Single image ad | The forest-green ‘Discover Wise Business’ product campaign |
| Video ad | Founder-testimonial FX stories from conference stages |
| Event ad | ‘Discover Wise Business’ webinar and live-Q&A invites by region |
| Document ad | Guides on cutting FX fees and going multi-currency |
Live Wise creatives with their full ad copy (verbatim), format, theme and CTA.
"700,000 businesses globally are using the Wise Business account to power their growth. Want to learn why? 💡 Join us for a webinar and live Q&A."
"Stop letting slow wires and FX fees stall your global growth. Join our ‘Discover Wise Business’ webinar for US companies and sole traders."
"Like Dimitri Masin at Gradient Labs, many founders are blindsided by the impact macroeconomic changes can have on their bottom line. Many assume it’s just ‘the cost of doing business.’"
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Wise (wise.com). Captured from the public LinkedIn Ad Library. Important: many unrelated advertisers share the ‘Wise’ name (WiseGold Capital, Wise Wolves, Wiser, WiseStamp, Insolvency Wise, Wise IT); only genuine wise.com creatives are shown here, which limits how many can be isolated.
Even buried under same-name advertisers, the forest-green ‘DISCOVER WISE BUSINESS’ lockup is unmistakably Wise at a glance.
‘Why does sending money to London feel 10x harder than to Los Angeles?’ frames the FX problem better than a feature list.
A multi-currency balance mockup ($4,289 USD) makes ‘multi-currency account’ concrete in one image.
‘We lost like a million’ on FX from a real founder is proof no first-party claim can match.
We build LinkedIn and paid programs for high-consideration B2B and fintech buyers — measured on pipeline, not impressions.
Book a free ad auditWise (formerly TransferWise) promotes international payments and its multi-currency Wise Business account — hold, receive and send money across currencies at the mid-market rate with low, transparent FX fees. Its recognizable campaign is the forest-green ‘Discover Wise Business’, driving to webinars, plus founder-testimonial video about the cost of FX volatility.
LinkedIn’s advertiser search matches many unrelated companies that share the ‘Wise’ name (WiseGold Capital, Wise Wolves, Wiser, WiseStamp, Insolvency Wise, Wise IT), which drowns out genuine wise.com ads. Only a handful can be cleanly isolated, so this is a representative set rather than a complete one.
Transparent, low-cost cross-border money. The hooks are relatable FX pains (‘Why does sending money to London feel 10x harder than to Los Angeles?’, ‘losing money on fluctuating FX rates?’), the proof is scale (‘700,000 businesses’) and a product mockup of a multi-currency balance, and the CTA is usually a regional webinar.
Distinctiveness wins even in a crowded namespace: a bold color and a fixed lockup keep Wise recognizable. Lead with a relatable absurdity, make an abstract benefit (‘multi-currency account’) concrete with a balance mockup, and let real founders name the pain your product solves.