Performance marketing for HR & hiring tech.
We help HRIS, payroll, recruiting and people-management platforms reach People, HR and talent-acquisition buyers across paid, search and AI answers, and turn a crowded category into measurable pipeline.
Why HR & hiring tech is different
HR tech is one of the most crowded, competitive categories in B2B software — dozens of well-funded players chasing the same People, HR and TA buyers, often with near-identical feature claims. Buying committees are broad (People, Finance, IT and line managers) and switching costs are high. Winning takes sharp differentiation, category-defining research, and creative that earns attention in a saturated LinkedIn feed. We build programs that stake out a distinct position and convert it into pipeline.
Stand out in a crowded category, convert to pipeline.
Reach the whole buying committee
Role and account targeting across People, HR, TA, Finance and IT decision-makers.
Differentiate sharply
Positioning and creative that separate you from a feed full of look-alike competitors.
Lead with research and proof
Category benchmarks, ROI data and customer proof that build authority and generate demand.
Measure influence
Pipeline and opportunity influence tracked across a multi-stakeholder, considered purchase.
A people-management platform turned a crowded category into a repeatable pipeline engine.
Reaching HR and People leaders across LinkedIn with differentiated creative and gated research. Here is what changed from the pre-scale baseline to the first full quarter at scale.
HR-tech marketing, answered.
How do you stand out in such a crowded category?
With sharp positioning and distinctive creative, plus owned research and customer proof. In a feed full of look-alike HR-tech ads, a clear point of view and a memorable brand system do more than another feature list.
Can you reach the whole HR buying committee?
Yes. Programs target People and HR leaders, talent-acquisition teams, and the Finance and IT stakeholders who weigh in on HR-tech purchases, with messaging tuned to each.
Do you work with both SMB and enterprise HR platforms?
Yes. From SMB payroll and HRIS to enterprise HCM and recruiting suites, we build programs that fit the deal size, sales motion and buyer.