Endpoint, cloud, identity, SASE and security-awareness vendors — how the noisiest category in B2B reaches skeptical technical buyers, from category-creation plays to competitive takedowns.
Flagship advertisers first. Each teardown shows the full set of live creatives with verbatim ad copy, formats and CTAs.
Cato Networks, the SASE (secure access service edge) platform, runs a lean, account-based LinkedIn program delivered largely through Influ2 — a small master set of about four creatives (an 'AI changes cybersecurity' eBook and a three-treatment 'CVE Exposure Window' calculator campaign) pushed across dozens of geo-targeted variants.
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Chainguard, the software supply-chain security company (secure-by-default container images, Java/OSS libraries), runs one of the most distinctive LinkedIn programs in cybersecurity: almost every ad is a 'thought-leader' ad promoted through a named security influencer's own profile rather than the brand's.
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Cloudflare is one of the highest-volume B2B advertisers on LinkedIn, running roughly 2,000 live ads at any time.
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Cyera, the data-security-posture-management (DSPM) company, runs a high-volume, in-house LinkedIn program (~585 live ads, paid for by Cyera US Inc.) built around one distinctive tactic: people.
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Darktrace is the highest-volume advertiser in this library — roughly 7,500 live LinkedIn ads.
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Huntress is a managed cybersecurity platform for small and mid-sized businesses and their MSPs.
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Hypori sells one idea harder than almost any B2B advertiser on LinkedIn: keep the data off the device.
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Orca Security is the agentless cloud-security (CNAPP) pioneer, and its LinkedIn program is one of the most aggressive copy-testing operations in the category.
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Semgrep, the application-security (SAST/SCA/secrets) platform, runs a disciplined, high-frequency LinkedIn program (paid for by Semgrep, Inc.) built on a very small set of master creatives that it copy-, incentive- and geo-tests relentlessly.
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Semperis secures and recovers identity systems — Active Directory and Entra ID — the layer most ransomware actually targets.
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Sysdig, the cloud-native application protection (CNAPP) and runtime-security platform, runs a tightly branded LinkedIn program (all paid for by Sysdig, Inc.) built on two pillars: relentless analyst-proof (Forrester Wave and GigaOm Radar Leader placements, worked from every angle) and an 'AI security' demand-gen engine of gated reports, checklists and live expert briefings.
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Torq is the AI-SOC / security-automation company positioning itself as the replacement for legacy SOAR.
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Cyberhaven is the data-security company repositioning legacy DLP for the AI era ('AI-native endpoint DLP').
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1Password has grown far beyond the consumer password manager into Extended Access Management — SaaS Manager for shadow IT and license waste, and Privileged Access that governs just-in-time access for both humans and AI agents.
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Abnormal AI (formerly Abnormal Security) uses behavioral AI to stop advanced email attacks and identity threats that legacy Secure Email Gateways miss.
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Arctic Wolf is the security-operations leader — a fully managed, AI-led SOC delivered as a service.
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CrowdStrike is the Falcon-platform cybersecurity leader — endpoint/EDR, cloud security, next-gen SIEM and threat intelligence.
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Drata automates security and compliance — SOC 2, ISO 27001 and enterprise GRC — for 8,000+ companies.
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Island pioneered the enterprise browser — a Chromium-based browser with security, access and AI governance built directly into where work happens.
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KnowBe4 is the human-risk-management leader — security awareness training and phishing simulation for 70,000+ organizations, now pivoting to an AI-Native SAT platform.
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Netskope is a Gartner Magic Quadrant Leader for both SASE Platforms and SSE — the Netskope One platform for secure access and data protection.
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Okta is the identity and access management leader.
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Palo Alto Networks is the platform-consolidation leader in cybersecurity — Prisma SASE, Cortex XSIAM, Strata, Prisma AIRS and the new Idira identity platform, all under a “Precision AI” banner.
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Rapid7 is the exposure-management and MDR platform behind Nessus and the Command Platform.
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SentinelOne is the AI-native endpoint and XDR security platform (Singularity, Purple AI).
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Snyk is the developer-first application security leader, now pivoting hard to AI: the Evo platform, agentic development security, and Continuous Offensive Security.
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Tenable is the exposure-management leader — the company behind Nessus — now repositioning the whole category for the AI era.
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Vanta automates security and compliance — SOC 2, ISO 27001, GDPR and vendor reviews — for fast-growing companies.
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Wiz is the fast-growing cloud-security (CNAPP) platform.
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Zscaler is the Zero Trust and SASE leader — secure access, data protection and AI security delivered from the cloud.
View ad examples →We build LinkedIn and paid programs for high-consideration cybersecurity buyers — measured on pipeline, not impressions.
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