Endpoint, cloud, identity, SASE and security-awareness vendors — how the noisiest category in B2B reaches skeptical technical buyers, from category-creation plays to competitive takedowns.
Flagship advertisers first. Each teardown shows the full set of live creatives with verbatim ad copy, formats and CTAs.
Hypori sells one idea harder than almost any B2B advertiser on LinkedIn: keep the data off the device.
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1Password has grown far beyond the consumer password manager into Extended Access Management — SaaS Manager for shadow IT and license waste, and Privileged Access that governs just-in-time access for both humans and AI agents.
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Abnormal AI (formerly Abnormal Security) uses behavioral AI to stop advanced email attacks and identity threats that legacy Secure Email Gateways miss.
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Arctic Wolf is the security-operations leader — a fully managed, AI-led SOC delivered as a service.
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CrowdStrike is the Falcon-platform cybersecurity leader — endpoint/EDR, cloud security, next-gen SIEM and threat intelligence.
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Drata automates security and compliance — SOC 2, ISO 27001 and enterprise GRC — for 8,000+ companies.
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Island pioneered the enterprise browser — a Chromium-based browser with security, access and AI governance built directly into where work happens.
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KnowBe4 is the human-risk-management leader — security awareness training and phishing simulation for 70,000+ organizations, now pivoting to an AI-Native SAT platform.
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Netskope is a Gartner Magic Quadrant Leader for both SASE Platforms and SSE — the Netskope One platform for secure access and data protection.
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Okta is the identity and access management leader.
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Palo Alto Networks is the platform-consolidation leader in cybersecurity — Prisma SASE, Cortex XSIAM, Strata, Prisma AIRS and the new Idira identity platform, all under a “Precision AI” banner.
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Rapid7 is the exposure-management and MDR platform behind Nessus and the Command Platform.
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SentinelOne is the AI-native endpoint and XDR security platform (Singularity, Purple AI).
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Snyk is the developer-first application security leader, now pivoting hard to AI: the Evo platform, agentic development security, and Continuous Offensive Security.
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Tenable is the exposure-management leader — the company behind Nessus — now repositioning the whole category for the AI era.
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Vanta automates security and compliance — SOC 2, ISO 27001, GDPR and vendor reviews — for fast-growing companies.
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Wiz is the fast-growing cloud-security (CNAPP) platform.
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Zscaler is the Zero Trust and SASE leader — secure access, data protection and AI security delivered from the cloud.
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