WorkBoard — the enterprise 'AI Strategy Execution' (OKR) platform — runs a tightly disciplined account: 450+ live ads that resolve to roughly nine creatives, most of them regional and language variants of the same handful of ideas. The whole account is built in one dark-teal-and-yellow brand system and organized around a single value proposition — recover the hours leaders lose to manual status reporting, alignment and deck-building, and hand that work to AI. Two engines carry it. The first is a co-branded 'WorkBoard AI | Workday' series of clean, photo-led banner ads, each with a different execution promise ('Recover lost leadership capacity with AI,' 'One source of truth for execution,' 'Turn strategy into action with AI,' 'Estimate savings from faster alignment') and a soft CTA — 'Use Calculator' or 'Book a Demo' — several dangling an Oura Ring incentive for taking a demo. The second is product proof: short video ads whose posters show WorkBoard AI in action — a 'blocking bugs' execution dashboard, and an AI agent reasoning through budget-cut scenarios — plus a sharp before/after customer quote card and a gated 'evaluating AI-native SPM' buyer's guide. It is a narrow, high-frequency, ROI-and-time-savings account aimed squarely at enterprise leaders.
How WorkBoard advertises: The through-line is time reclaimed. Nearly every creative quantifies the pain — '60 hours to find out why you're behind,' 'Get 7 hours back,' '7 hrs on the data, 1 hr creating deck → handled on the spot' — and offers AI as the fix. The Workday co-brand does heavy lifting: a repeatable banner template (dark-teal panel, serif headline, a smiling executive, a pale-blue pill CTA) is re-skinned with different promises and calculators so WorkBoard can borrow Workday's enterprise credibility while testing which execution benefit lands. A demo-incentive twist ('Book a Strategy Execution Demo + Receive an Oura Ring') shows the ring right in the creative. Product video ads prove the claim rather than assert it — one poster is an IT execution dashboard surfacing what's blocking OKRs 'instantly,' another is a WorkBoard AI agent building a six-scenario decision matrix and running sensitivity analysis on a budget cut. A single customer quote card ('Thank you, thank you!! Creating decks is a pain and drain,' VP Business Ops, F100 manufacturer) supplies human proof, and a document ad — '7 Key Criteria for Evaluating AI-Native SPM Solutions' — captures later-stage buyers. High frequency, few ideas, one relentless message.
A small, high-frequency creative set — a re-skinnable Workday co-brand banner series, product-proof videos, one customer quote, and a gated buyer's guide — all in one brand system and all about reclaiming leaders' time.
| Format | What WorkBoard uses it for |
|---|---|
| Single image ad (Workday co-brand) | Dark-teal banner template re-skinned with different execution promises and 'Use Calculator' / 'Book a Demo' CTAs |
| Video ad (product proof) | Posters showing WorkBoard AI in action — an execution/'blocking bugs' dashboard and an AI agent modeling scenarios |
| Single image ad (customer quote) | A before/after quote card quantifying hours saved on data and deck-building |
| Document ad (gated guide) | '7 Key Criteria for Evaluating AI-Native SPM Solutions' — a category buyer's guide |
Live WorkBoard creatives with their full ad copy (verbatim), format, theme and CTA.
"'Thank you, thank you!! Creating decks is a pain and drain.' — VP Business Ops, F100 manufacturing company. A dark quote card with a built-in before/after strip: BEFORE '7 hrs on the data, 1 hr creating deck' → AFTER 'Handled on the spot.' Human proof for the account's core promise — AI absorbs the manual reporting grind."
"The co-branded 'WorkBoard AI | Workday' banner in its purest form — a dark-teal panel, a confident executive portrait and a single 'Use Calculator' CTA pointing at an ROI tool. The promise is capacity: the hours senior leaders lose to manual alignment and status work, handed back by AI."
"Same Workday co-brand template, a different promise and CTA: 'One source of truth for execution' over a photo of a team huddled around a laptop, with 'Book a Demo.' The message shifts from ROI to consolidation — replace scattered spreadsheets and decks with a single system of record for how strategy is actually progressing."
"The demo-incentive variant: 'Turn strategy into action with AI,' with a gold Oura Ring visible in the creative — the reward for booking a 'Strategy Execution Demo.' A hardware incentive is an aggressive lead-gen lever for an enterprise SaaS buyer, and showing the ring in-frame makes the offer unmissable."
"A fourth re-skin of the co-brand template — 'Estimate savings from faster alignment,' 'Use the Calculator' — reframing the same benefit as a hard number a buyer can put in a business case ('See what execution gaps cost your organization'). Four headline/CTA variants of one banner is a visible test of which execution benefit converts."
"'Before: the leadership meeting starts. Everyone knows things are behind but nobody knows why. Six people get pulled into finding the answer and 60 hours are gone.' The video's poster is a WorkBoard AI execution dashboard — open bugs, objectives impacted, KRs at risk — that surfaces what's blocking IT OKRs on the spot. Product proof for the '60 hours to find out why you're behind' hook."
"'Before: strategy shifts. Every time you need to model a scenario you rely on analysts and multiple teams. Days of back and forth for a recommendation that may already be outdated.' The poster shows a WorkBoard AI agent building a six-scenario decision matrix and running sensitivity analysis on a budget cut — 'See how AI agents turn strategy into action' made concrete."
"'Download this guide to learn the 7 key capabilities every enterprise should look for before selecting an AI-native SPM platform.' An 11-page document ad in the house dark style, framing WorkBoard as the neutral guide to the whole Strategy Performance Management category — capturing later-stage buyers building a shortlist."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to WorkBoard, Inc. Product names shown as they appear (WorkBoard, WorkBoard AI). The co-brand partner (Workday) and the incentive product (Oura Ring) are named and shown as they appear in the advertiser's own creatives and belong to their respective owners; their inclusion reflects WorkBoard's advertising, not an endorsement by those companies. The customer quoted (a VP of Business Operations at an unnamed F100 manufacturer) appears as stated by the advertiser. Of WorkBoard's 450+ live ads, the large majority are regional and language variants of a small set of creatives; this page shows the distinct creatives. Captured from the public LinkedIn Ad Library.
WorkBoard reduces everything to hours reclaimed — 60 hours to find out why you're behind, 7 hours back, 8 hours of deck work handled on the spot. A single, quantified, universally-felt pain ('leaders waste time on manual status work') gives the whole account one message that a busy executive absorbs in a glance.
Almost every top-of-funnel creative is co-branded 'WorkBoard AI | Workday.' Standing next to an enterprise incumbent lowers the perceived risk of a challenger platform — a smart move when you're selling a new category (AI strategy execution) to conservative enterprise buyers.
The Workday banner is a single layout re-run with four different headlines and CTAs — ROI, single source of truth, action, savings; Use Calculator vs Book a Demo. Holding the design constant and varying only the promise turns the account into a clean test of which execution benefit actually converts.
The video ads don't describe the software — their posters show it working: a dashboard surfacing what's blocking OKRs, an AI agent modeling budget scenarios and running sensitivity analysis. For a claim as abstract as 'turn strategy into action,' a concrete product frame is far more persuasive than an adjective.
Top of funnel gets ROI calculators and a hardware incentive (an Oura Ring for a demo); mid-funnel gets product-proof videos and a customer quote; late funnel gets a '7 criteria' buyer's guide for shortlisting. One narrow message, but a different, stage-appropriate ask at each step.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditWorkBoard runs 450+ live ads that reduce to about nine creatives — mostly regional and language variants — all in one dark-teal-and-yellow 'WorkBoard AI' brand system. The core is a co-branded 'WorkBoard AI | Workday' banner series (ROI and savings calculators, demo CTAs, an Oura Ring incentive), backed by product-proof video ads, a customer quote card and a gated AI-native SPM buyer's guide.
That leaders lose too many hours to manual alignment, status reporting and deck-building, and that WorkBoard AI hands that work back — surfacing what's blocking OKRs instantly, modeling decisions with AI agents, and turning strategy into measurable execution. Nearly every creative quantifies the time or cost reclaimed.
Enterprise executives and strategy, operations and IT leaders responsible for OKRs and strategy execution — buyers who feel the cost of misalignment and slow reporting. The Workday co-brand and the SPM buyer's guide point specifically at large organizations evaluating an AI-native strategy-execution platform.
Anchor a whole account on one quantified pain; borrow a larger partner's credibility to de-risk a challenger; re-skin a single template to test which promise converts; prove an abstract product claim inside the creative itself; and match the ask — calculator, demo incentive, buyer's guide — to the buyer's stage.