Torq is the AI-SOC / security-automation company positioning itself as the replacement for legacy SOAR. Its LinkedIn advertising has one of the most distinctive personalities in B2B security: bold, high-contrast product creatives (grim reapers, skulls, comic-book villains), blunt competitive-displacement ads naming Splunk and XSOAR, a full-blown branded 'TorqTV News' video series shot at Black Hat, meme-grade event swag (the 'Torq Bird'), a comic 'AI SOC manifesto,' and VP-signed conversation ads that name-drop marquee customers.
How Torq advertises: Torq wraps a serious enterprise message — replace brittle, Python-heavy SOAR with an AI SOC that triages and learns — in unusually loud, entertaining creative. One product line ('Auto Triage with a Brain' / 'Context, Memory, and Learning') is pushed as bold typographic images and a portrait video, always anchored to a benefit ('60X faster triage,' 'every SOC decision should make the next one smarter'). A parallel competitive track attacks incumbents by name ('Stop Wrestling Python Scripts in XSOAR,' 'Splunk SOAR was built for yesterday's alert volume') with skull-and-flames artwork. On top of that sits a genuine brand-entertainment layer: TorqTV News broadcasts from Black Hat, a recurring mascot ('Trevor from Torq' with his own LinkedIn profile), the 'Torq Bird' falcon plushie tied to Fal.Con, and a comic-book 'AI SOC Apocalypse' manifesto. Proof and 1:1 demand come from VP-signed message ads that name customers like Wiz, Chipotle and Carvana.
A wide, personality-forward mix — bold product and competitive images, brand-entertainment video, conversation ads and meme-grade event creative — all in one loud, high-contrast Torq look.
| Format | What Torq uses it for |
|---|---|
| Single image | Bold typographic product and competitive-displacement creatives |
| Video | Employee-creator explainers plus the 'TorqTV News' brand-entertainment series |
| Conversation (Message) ad | VP-signed InMails with named-customer proof and a soft CTA |
| Meme / swag | Event creative like the 'Torq Bird' falcon plushie at Fal.Con |
| Content offer | The comic 'AI SOC Apocalypse' manifesto and gated resources |
Live Torq creatives with their full ad copy (verbatim), format, theme and CTA.
"Most agentic triage hands you a verdict and calls it a day. You still gather the evidence, log into five tools, and take the action yourself. A face-to-camera explainer from a Torq employee (Maycie Belmore, Senior Content Marketing Manager) rather than a polished brand film."
"Manual alert triage is a tax on your team. The AI SOC eliminates it. A grim-reaper illustration with 'FAST!' and 'WOW!' comic bubbles turns a dry benefit claim into a scroll-stopper."
"AI triage with amnesia isn't learning. See how Torq Auto Triage turns your SOC's history and judgment into better decisions. High-contrast type on black; one of Torq's higher-volume creatives (10k–20k impressions)."
"One enterprise scrapped their XSOAR and went full AI SOC in 3 weeks. Free migration. Zero Python. A named-competitor takedown (Palo Alto's XSOAR) with a skeleton-wrestling illustration and a concrete migration proof point."
"Your threat landscape evolved. Your tools should too. Splunk SOAR wasn't built for what's hitting your SOC right now. A second named-competitor attack with skull-and-flames artwork, driving to 'an AI SOC built for today's threats.'"
"REPORTING LIVE FROM LAS VEGAS, NEVADA. It's a TorqTV News Black Hat special edition. A fully produced fake-newscast (two anchors, a 'BLACK HAT BREAKING NEWS' chyron) — brand entertainment that has almost nothing to do with the product and everything to do with recall."
"Only at Fal.Con: Get the OFFICIAL Torq Bird. Exclusive falcon plushie + an 'authentic' signed portrait of Trevor. A deliberately absurd meme creative (the Torq mascot surrounded by falcons) tying booth swag to CrowdStrike's Fal.Con event."
"Most 'AI SOCs' stop at triage and call it agentic. The Torq manifesto on what an AI SOC actually has to do — plus 20 vendor questions. A comic-book villain illustration fronts a genuine point-of-view content offer that also arms buyers with questions to ask competitors."
"Hey %FIRSTNAME%, I'm Bob from Torq, the AI SOC platform trusted by the world's best security teams — including Wiz, Chipotle, and Carvana. The CISOs and SOC leaders we work with aren't asking for more AI. They're asking for AI that works together, shows its reasoning, and gives them control over where it runs and where humans stay in the loop."
"What if every closed case made your next verdict better? Torq Auto Triage learns from your SOC's history and gets smarter over time. Bold type over a rising bar-chart cityscape sells the compounding-value idea behind 'context, memory, and learning.'"
"What happens at Black Hat... A candid, unpolished booth-floor video that leans into personality and community rather than product — the kind of organic-feeling creative that makes a security brand feel human."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Torq (Torq Technologies, Inc.), isolated in the LinkedIn Ad Library by companyId 64511369 to exclude the unrelated advertiser 'Torque AI.' Third parties named in Torq's own copy include Wiz, Chipotle and Carvana (cited as customers), and competitors Splunk (Splunk SOAR) and Palo Alto Networks (XSOAR / Cortex); Fal.Con is CrowdStrike's event. Message ads are signed by Torq employees Bob Boyle and others; 'Trevor from Torq' is a Torq brand mascot.
In a category of blue gradients and fear, Torq's grim reapers, comic villains, fake newscasts and falcon memes are instantly recognizable. A distinctive, entertaining brand system earns attention that a polished-but-generic one never will.
Torq attacks XSOAR and Splunk SOAR by name and pairs each with a concrete claim ('scrapped XSOAR in 3 weeks, zero Python'). Naming the incumbent and showing an easy off-ramp is a sharp play when you're the challenger displacing legacy tools.
Behind the loud art, each creative makes a single, legible promise — 60X faster triage, learns from every case, zero playbook maintenance. The creative is wild; the message is disciplined.
TorqTV News, the recurring 'Trevor' mascot and event swag give Torq a content universe people follow for its own sake. Entertainment that travels beyond the product builds an audience the demand-gen ads can then convert.
The VP-signed message ads name real customers (Wiz, Chipotle, Carvana) and speak to what CISOs actually want — AI that shows its reasoning and keeps humans in the loop. A named person plus named customers reads as more credible than a brand claim.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditTorq runs an unusually personality-forward program: bold typographic product images ('60X Faster Triage,' 'Auto Triage with a Brain'), named competitive-displacement ads against Splunk SOAR and XSOAR, a branded 'TorqTV News' video series and event recaps from Black Hat, meme-grade swag like the 'Torq Bird,' a comic 'AI SOC Apocalypse' manifesto, and VP-signed conversation ads that name marquee customers.
Replace legacy, Python-heavy SOAR with an AI SOC that automatically triages alerts and learns from every case — sold on concrete benefits like '60X faster triage,' 'zero playbook tax,' and 'every SOC decision should make the next one smarter,' with human-in-the-loop control as a recurring reassurance.
Security advertising is crowded and fear-driven, so Torq differentiates on personality — reapers, comic villains, a fake newscast and a falcon mascot — to win attention and recall. The entertainment is a wrapper around a disciplined, single-benefit product message.
Build a distinctive, entertaining brand system; name your competitor and offer an easy migration; anchor every creative to one clear benefit; invest in brand entertainment that travels beyond the product; and let a named person make the proof-heavy pitch with named customers.