Okta is the identity and access management leader. Its LinkedIn advertising is unusually conversation-led — LinkedIn Message ads sent from named executives (Harish Peri, CEO Todd McKinnon) promoting webinars, summits and an interactive “AI Readiness Assessment” — all pointed at one 2026 theme: securing AI agents and non-human identity.
How Okta advertises: Where most security brands buy display, Okta buys conversation. The bulk of its program is LinkedIn Message ads written in the first person from named leaders, promoting on-demand summits, Streamcast episodes and hands-on IGA workshops. A signature gradient “AI Readiness Assessment” lead magnet (“Is your AI production-ready?”) gives a low-friction interactive entry point, and partner co-hosts — Deloitte, Anthropic, Asana — lend credibility. The throughline is relentless: govern AI agents and non-human identities before they get access to critical systems.
Okta's mix is conversation-first: Message ads from real people carry most of the program, with a gradient assessment campaign as the main display creative.
| Format | What Okta uses it for |
|---|---|
| Message ad | The dominant format — first-person conversation ads from named Okta executives |
| Single image | The gradient “AI Readiness Assessment” lead-magnet creatives |
| Interactive assessment | A 2-minute identity-risk quiz as the top-of-funnel offer |
| Event / webinar | On-demand summits, Streamcast episodes and IGA Tech{Camps} workshops |
Live Okta creatives with their full ad copy (verbatim), format, theme and CTA.
"80% of companies report unintended actions from their AI agents. Stop guessing where your risks are and start building securely. Design an agent, map security risks, and receive a 90-day governance roadmap."
"80% of agents perform unintended actions. Find your weakest identity control in 2 minutes. Get your score."
"Want to see how leaders from Okta, Anthropic, and Asana are solving this fragmentation? In our upcoming 20-minute Streamcast episode, we cover how the new Cross App Access (XAA) protocol moves authorization to the identity layer."
"AI agents are likely already being built within your business. Do you have a secure roadmap to govern them? First, take Okta's AI Readiness Assessment to uncover your security gaps. Then, register to attend an interactive roundtable lunch co-hosted by Deloitte and Okta."
"The AI Identity Summit is officially available to stream on-demand. Binge the sessions to learn how to establish a security blueprint for AI agents, uncover Shadow AI and govern non-human identities, and safely scale high-impact AI execution."
"Todd McKinnon (CEO and co-founder, Okta) and I recently hosted a special edition of Okta Streamcast. See how to secure AI coding assistants like Claude Code, M365 Copilot, and Cursor, govern agent-to-agent handoffs, enforce runtime AI agent authorization, and contain rogue agent behavior with an instant kill switch."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Okta. Captured from the public LinkedIn Ad Library. Several examples are LinkedIn Message (conversation) ads, shown as the message preview.
Okta's program runs largely on LinkedIn Message ads. In a category where a personal, relevant note can outperform a banner, the inbox is a channel most competitors underuse.
Ads come from named leaders — product execs and even CEO Todd McKinnon. A human sender and first-person voice make a promoted message read like an invitation, not an ad.
Every creative points at securing AI agents and non-human identity. Concentrating the whole program on the single most-pressing 2026 identity problem builds unmistakable category ownership.
“Find your weakest identity control in 2 minutes” is a low-commitment, high-relevance lead magnet. An interactive score converts curiosity into a qualified conversation faster than a gated PDF.
Co-hosting with Deloitte, Anthropic and Asana signals ecosystem and enterprise credibility — and taps each partner's audience alongside Okta's own.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditUnusually for security, Okta advertises largely through LinkedIn Message (conversation) ads written in the first person from named executives — Harish Peri, CEO Todd McKinnon — promoting on-demand summits, Streamcast episodes and IGA workshops. Its main display creative is a gradient “AI Readiness Assessment” lead magnet.
Secure your AI agents and non-human identities before they access critical systems. The whole program centers on governing the “agentic enterprise” — Shadow AI, the Cross App Access (XAA) protocol, and identity-risk scoring — with an interactive assessment as the entry point.
A first-person message from a named leader reads as a personal invitation and lands in the inbox rather than the feed, which can drive higher engagement for webinar and event registrations than display — especially when paired with partner co-hosts and an interactive assessment.
Test conversation ads as a real channel, send them from named humans (up to the CEO), concentrate the program on one urgent theme, use a short interactive assessment as the lead magnet, and co-host with credible partners to borrow reach and trust.