Lattice is a people-management platform spanning performance, engagement, and now HRIS. Its LinkedIn advertising is one of the highest-volume programs in all of B2B — tens of thousands of live ads — built as an always-on demand-generation machine. Rather than feature ads, Lattice floods the feed with useful, gated top-of-funnel assets: an HR ROI calculator, an annual State of People Strategy report, a free HR calendar and survey-question guides, plus interactive product tours and customer proof.
How Lattice advertises: Lattice advertises the top of the funnel at enormous scale. The current workhorse is an interactive HR ROI Calculator (“Calculate your HR ROI in minutes”) — a tool, not a brochure, that captures leads while giving value. Around it runs a franchise of gated content: the annual State of People Strategy report with a sharp AI stat (“50% of high-performing HR teams use agentic AI regularly; only 6% of low-performers do”), a free 2026 HR Calendar, and practical guides (35 engagement survey questions). Product is sold through self-serve interactive tours (“Experience Lattice Performance,” “Identify and Empower Your Top Performers”) and an HRIS push tied to customer proof (“See how OpenWorks reduced manual work by 25%”). The volume is staggering and agency-run (Ignitium / Influ2), with the same asset localized and A/B-tested across countless variants — a machine optimized for cost-efficient lead capture.
Lattice runs an always-on, very high-volume demand engine: interactive tools and gated content (ROI calculator, report, HR calendar, survey guides) plus product tours and customer proof, endlessly A/B-tested.
| Format | What Lattice uses it for |
|---|---|
| Interactive tool | The HR ROI Calculator — a lead-capturing calculator, not a brochure |
| Single image | Research stats, guides, calendars and product-tour creatives |
| Gated research | The State of People Strategy report and practical guides |
| Product tour | Self-serve interactive tours of Performance and HRIS |
Live Lattice creatives with their full ad copy (verbatim), format, theme and CTA.
"Discover the value of your HR strategy with Lattice's ROI calculator. Instant insights, actionable results. Headline: “HR ROI Calculator: Measure What Matters.” An interactive tool that captures leads while giving the buyer something useful."
"Read the 2026 State of People Strategy Report to see why. Headline: “How top HR teams are using AI in 2026.” A sharp AI-adoption stat drawn from Lattice's flagship annual benchmark."
"Drive performance across your whole organization by identifying your stars, focusing your up-and-comers, and empowering your managers. Headline: “Experience Lattice Performance with an interactive tour.” A self-serve product tour, not a demo request."
"The more you can automate, the better. Lattice HRIS frees HR teams from manual tasks, allowing them to focus on meaningful work. Learn more in OpenWorks's customer story. Ties the HRIS product to a named-customer result."
"Performance and engagement go hand in hand. Discover 35 survey questions designed to uncover insights that turn performance data into meaningful action. Drive results by pairing insights with actions. A practical guide that also frames Lattice's two core pillars."
"Introducing the 2026 HR Calendar: deadlines, holidays, and people strategy advice, all in one place. It's the gift that keeps on giving all year. Headline: “Simplify Your Year.” A genuinely useful free resource used as a lead magnet."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Lattice (customer story attributed to OpenWorks). Captured from the public LinkedIn Ad Library. Note: the unrelated advertiser 'Lattice Semiconductor' (chips) was excluded. Many Lattice ads are agency-run (Ignitium / Influ2).
Lattice's headline asset is an interactive HR ROI Calculator, not a feature ad. Giving buyers something genuinely useful (a calculator, a report, a calendar) earns the click and the email far more reliably than a product pitch.
A flagship annual report (State of People Strategy), a free HR calendar and survey-question guides keep an enormous program supplied with lead magnets. A repeatable content franchise is what lets Lattice run at this volume without creative fatigue.
“50% of high-performing HR teams use agentic AI; only 6% of low-performers do” turns a whole report into one scroll-stopping, of-the-moment hook. Leading with the single best data point does the report's selling.
“Experience Lattice Performance with an interactive tour” lowers the barrier from “book a demo” to “look now.” Interactive tours qualify interest and educate without waiting on sales.
Tens of thousands of live variants, agency-run and A/B-tested, mean Lattice treats paid social as a performance channel to be optimized, not a branding exercise. At that scale, disciplined testing of tools and offers is the whole game.
We build LinkedIn and paid programs for high-consideration B2B and hr & hiring tech buyers — measured on pipeline, not impressions.
Book a free ad auditAs a very high-volume, always-on demand-generation machine. Instead of feature ads, Lattice floods the feed with useful top-of-funnel assets — an interactive HR ROI Calculator, the annual State of People Strategy report, a free HR Calendar, engagement-survey guides — plus self-serve product tours (Performance, HRIS) and customer proof (OpenWorks), all endlessly localized and A/B-tested.
It treats paid social as a performance channel: with tens of thousands of live variants (agency-run via Ignitium/Influ2), Lattice can A/B-test offers, hooks and audiences at scale and optimize for cost-efficient lead capture, rather than running a small set of brand creatives.
Lattice's flagship annual benchmark of how HR teams operate, used as a lead magnet. Its 2026 edition anchors a standout stat Lattice advertises heavily — “50% of high-performing HR teams use agentic AI regularly, only 6% of low-performers do” — to hook HR leaders on the AI-in-HR conversation.
Advertise genuinely useful tools (calculators, reports, calendars) instead of brochures, build a gated-content franchise that keeps the program fed, pull one sharp stat from your research as the hook, let buyers self-serve an interactive product tour, and run paid social as a disciplined optimization machine.