Digital health, mental health, MSK, benefits and wellbeing platforms — how the category's biggest LinkedIn advertisers actually sell to HR, benefits leaders and health plans.
Flagship advertisers first. Each teardown shows the full set of live creatives with verbatim ad copy, formats and CTAs.
Modern Health is a workplace mental health platform.
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Calm (Calm Health / Calm for Business) sells workplace mental health to HR and People leaders on LinkedIn.
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Sword Health sells AI-powered virtual care to employers and health plans across two lines: musculoskeletal (MSK) physical therapy under the Sword brand, and mental health under its “mind” sub-brand.
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Included Health sells clinically-led healthcare navigation and all-in-one virtual care to employers and benefits leaders.
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Maven Clinic sells a single virtual clinic for family and women’s health — fertility, maternity, parenting, pediatrics, and menopause/midlife — to HR and benefits leaders and their health plans.
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Abridge is the ambient-AI leader in healthcare — turning clinician-patient conversations into clinical notes, and now a broader “clinician intelligence platform.” Its LinkedIn advertising is one of the most distinctive programs in health tech: it sells trust through science.
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athenahealth is a cloud EHR and practice-management platform (athenaOne) for ambulatory practices, now repositioning around “AI-native” care.
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NextGen Healthcare is an ambulatory EHR and practice-management vendor whose LinkedIn advertising spans an unusually broad portfolio: a heavy push for its Mirth® interoperability platform, a full corporate rebrand (“New era, new brand identity”), a clinical-AI line (NextGen Ambient Assist, “The New UI is No UI”), specialty- and segment-targeted plays (a tribal-health / PRC population-health webinar series, behavioral health), the NextGen Closed Loop experience, and customer-story document ads.
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Oracle Health (the former Cerner, now an Oracle business) sells enterprise EHR and healthcare-AI to hospitals and health systems.
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Spring Health sells precision mental health benefits to HR and benefits leaders.
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Hinge Health sells digital musculoskeletal (MSK) care — PT-led exercise therapy, a wearable pain-relief device (Enso), and access to physical therapists, doctors and health coaches — to employers and health plans.
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Wellhub (formerly Gympass) sells a single corporate wellbeing subscription — fitness, mindfulness, nutrition, sleep and coaching — to HR and benefits leaders.
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Carrot Fertility sells one inclusive benefit for the whole fertility and hormonal-health journey — fertility, family-forming, menopause, men’s health, and metabolic fertility — to HR and benefits leaders.
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Omada Health sells virtual cardiometabolic and chronic-condition care — diabetes prevention and management, hypertension, MSK, and a GLP-1 companion program — to employers, health plans, and benefits consultants.
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Personify Health — the company formed by the merger of Virgin Pulse and HealthComp — sells a combined wellbeing platform and health-plan administration solution to employers, health plans and benefits consultants.
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Headspace for Organizations (Headspace's B2B arm) sells mental health benefits to HR and benefits leaders.
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