Orca Security is the agentless cloud-security (CNAPP) pioneer, and its LinkedIn program is one of the most aggressive copy-testing operations in the category. At capture it was running 240+ live ads — but the vast majority were the same master creative (the "2026 State of AI Security Report") repeated across dozens of geos and audiences. Around that one workhorse sits a tight, high-craft set of distinct creatives spanning image, video, conversation (InMail), event and document formats.
How Orca Security advertises: Orca's paid motion is built on a single hero offer — the 2026 State of AI Security Report — pushed at extreme volume through ABM delivery (most image ads are "Paid for by Influ2," i.e. account-targeted one-to-one), which is why the library shows the same "Full Picture of AI Risk" creative over and over across countries with sub-1k impressions each. The AI-risk theme anchors everything: a hard statistic hook ("99.9% of fixable AI vulnerabilities remain unpatched"), the report as the gated payoff, and a consistent Orca visual system (black field, magenta-to-blue soundwave, teal report cover). Around the workhorse, Orca runs product-positioning images ("A Risk Score Is Not a Risk Story," "The Hidden Cost of Your Security Stack"), event ads tied to Gartner SRM London, a co-branded launch announcement (its Claude/MCP connector), a founder-style talking-head video, and two personalized VP-signed conversation ads dangling a custom-Nike-shoes incentive. It's a master-class in getting maximum reach from one big-bet asset while a smaller distinct set carries positioning, proof and events.
Overwhelmingly single-image, dominated by one repeated master creative delivered one-to-one via Influ2, with video, conversation, event and document formats carrying the rest of the strategy.
| Format | What Orca Security uses it for |
|---|---|
| Single image | The workhorse — one AI-risk report creative repeated at huge volume, plus product-positioning images |
| Video | A portrait report teaser and a founder-style talking-head 'AI builders' video |
| Conversation (Message) ad | VP-signed InMails with a custom-Nike-shoes incentive, named-customer proof |
| Event ad | Gartner SRM · ExCeL London creatives with a Request Demo CTA |
| Document ad | The full 59-page State of AI Security Report as a swipeable doc |
Live Orca Security creatives with their full ad copy (verbatim), format, theme and CTA.
"AI risk moves fast. See where vulnerabilities persist, why they remain unpatched, and what security teams should prioritize next. 99.9% of fixable AI vulnerabilities remain unpatched. See what that means for your stack. This is the single creative Orca runs at the highest volume across dozens of geos."
"Risk scores show severity, but not the path to impact. See how Orca connects attack paths and business context to tell the complete risk story. Attack paths, not risk scores. No agents required for depth."
"AI adoption isn't happening in one place. As services multiply across the cloud, security visibility and governance are struggling to keep pace. Here's what we found. A portrait video version of the hero report offer for the feed."
"Hi %FIRSTNAME%! 30 minutes, a free custom pair of nike shoes and more importantly, you'll learn how to stay ahead and future-proof your cloud security strategy. Orca Security is the industry's agentless cloud security pioneer helping teams at Autodesk, RSA and Lemonade achieve 100% visibility and coverage."
"Hi %FIRSTNAME%, I've been speaking with leaders on how they keep up with the strain of cloud growth and prioritize the highest impact risks. Orca helps teams get one clear view across workloads, containers, IAM, and exposure. Is improving cloud security visibility and efficiency something you're focused on this year? Want to see how we can provide 200% ROI?"
"You can't secure AI you can't see. Orca gives 100% visibility across code, cloud, and AI. Meet us at Gartner SRM, ExCeL London, 22-24 Sept. Headline: See Every Model. Every Agent."
"Now anyone can connect Orca's MCP Server directly to Claude. A co-branded Orca × Claude announcement riding a timely ecosystem moment — and one of Orca's highest-impression creatives (5k–10k) rather than a 1:1 copy-test."
"See how Orca can lower total cloud security costs through tool consolidation, reduced contractor needs, and more efficient incident response. Sticker price. Agent overhead. A score that can't explain itself. It adds up fast."
"How much shadow AI is running in your environment right now? Orca finds every hidden model, agent, and workflow. Live at Gartner SRM, 22-24 Sept. A second event creative testing the shadow-AI angle against the same booth."
"Everyone in your company is a builder now. That's why we're extending the Orca Platform for AI builders. A face-to-camera creator-style video ('SOMETHING IS CHANGING IN MY OWN COMPANY') that reads as organic, not a polished brand film."
"Breaches involving shadow AI cost $670K more on average. See how your AI security posture compares to 1,200+ peers. The same report as a 59-page swipeable document ad, letting scrollers preview the research in-feed before converting."
Ad copy and creatives shown verbatim for commentary and analysis; they belong to Orca Security. Captured from the public LinkedIn Ad Library. Image ads are marked 'Paid for by Influ2' (an ABM ad-delivery platform); video, conversation and document ads are 'Paid for by ORCA SECURITY LTD.' Third parties named in Orca's own copy include Autodesk, RSA and Lemonade (cited as customers) and Anthropic/Claude (co-branded connector announcement). Message ads are signed by Orca employees Joshua Mohon and Katie Feller.
Orca built its top of funnel around a single offer — the 2026 State of AI Security Report — and pushed it at extreme volume. When you have one genuinely strong asset, concentrating spend behind it beats spreading thin across many mediocre offers.
Most of the 240+ live ads are the same master creative delivered one-to-one through Influ2 to named accounts (sub-1k impressions each). The 'many ads' count is really one creative × many audiences — a hallmark of account-based delivery, not creative variety.
The report shows up as a static image, a portrait video, and a 59-page document ad. Re-cutting a single hero asset into multiple formats multiplies reach and meets people in the format they'll actually engage with, without new production.
Every top creative leads with a number — '99.9% of fixable AI vulnerabilities remain unpatched,' 'breaches involving shadow AI cost $670K more.' A specific, uncomfortable stat is a stronger scroll-stopper than a claim about the product.
Alongside the highly designed brand creatives, Orca runs a raw, founder-style talking-head video and VP-signed conversation ads. Blending organic-feeling human content with polished brand ads keeps the program from reading as all-corporate.
We build LinkedIn and paid programs for high-consideration B2B and cybersecurity buyers — measured on pipeline, not impressions.
Book a free ad auditOrca runs one hero offer — its 2026 State of AI Security Report — at very high volume, delivered one-to-one to named accounts via Influ2, then surrounds it with a smaller distinct set: product-positioning images ('A Risk Score Is Not a Risk Story,' 'The Hidden Cost of Your Security Stack'), Gartner SRM event ads, a co-branded Claude/MCP launch, a founder-style video, VP-signed conversation ads, and a 59-page document ad.
Most of the 240+ live ads are the same 'Full Picture of AI Risk' creative repeated across geos and audiences because Orca delivers them one-to-one through an ABM platform (Influ2). The high ad count reflects account-based targeting — one creative shown to many named accounts — not dozens of different creatives.
Total, agentless visibility into AI and cloud risk — 'you can't secure AI you can't see' and '100% visibility, code to cloud to AI' — anchored by hard statistics about unpatched AI vulnerabilities and the cost of shadow-AI breaches, with the State of AI Security Report as the recurring gated payoff.
Concentrate spend behind one genuinely strong asset, repurpose it across image, video and document formats, lead with a specific statistic, use ABM delivery to run one creative against many named accounts, and balance polished brand creative with human, founder-style content.