Included Health demo-request landing page teardown
A teardown of Included Health's 'Discover the value of integrated healthcare' demo page — a split layout pairing a six-field form with an animated member-app mockup, plus an explicit member/crisis escape hatch that routes patients away from the sales form. The full page plus a conversion-mechanics analysis for B2B marketers.
Full capture of https://includedhealth.com/request-demo/ · captured Sept 2026 · primary CTA: Submit · form: 6 · Web / paid
How the page works
Included Health sells virtual care and navigation to employers, and its demo page sells the member experience visually while keeping the buyer's ask short. A split layout puts the pitch on the left — ‘Request a demo / Discover the value of integrated healthcare,’ with a benefits-buyer subhead (‘give your members the personalized healthcare experience they want and the financial savings you need’) and an animated phone mockup of the member app (‘Hi, Riley — you're covered,’ ‘get care: start urgent care visit, book therapy or psychiatry’). The right column is a six-field form: first name, last name, work email, company name, phone, and a ‘How can we help?’ textarea, under ‘Submit.’ Below the form, explicit routing copy sends the wrong audience away: members with questions to the Included Health portal or Doctor On Demand, and anyone in crisis to 911. It's an employer demo that leads with what the employee will see.
Anatomy of the page
Member-app product mockup
An animated phone mockup shows the actual member experience (‘Hi, Riley,’ get-care options, activity summary). For a benefits buyer choosing what employees will use daily, showing the member-facing product is more persuasive than describing the platform.
Benefits-buyer value line
‘The personalized healthcare experience they want and the financial savings you need’ pairs the employee-experience hook with the cost hook — addressing the HR and finance sides of the benefits committee in one sentence.
Compact 6-field form
First, last, work email, company, phone, and an open ‘How can we help?’ — enough to route and call, with one open field for intent. Qualification is light and deferred to the follow-up.
Member & crisis escape hatch
Copy under the form routes non-buyers away: members to the Included Health portal or Doctor On Demand, and crisis situations to 911. A healthcare company whose page attracts both employers and patients must peel patients off the sales form — and handle crisis responsibly.
The offer
The offer is an employer demo, and Included Health's design bet is to sell the member experience visually and keep the buyer's form short. The animated app mockup is the centerpiece: benefits leaders are buying something their employees will touch every day, so seeing ‘Hi, Riley’ and the get-care menu makes the value tangible in a way a feature list can't. The value line covers both committee sides (experience + savings), and the six-field form asks only enough to route and call, with a single open ‘how can we help?’ for intent. The distinctive element is the escape-hatch copy: because a healthcare brand's ‘request a demo’ page also draws individual members (and occasionally people in crisis), Included Health explicitly redirects them — protecting the sales pipeline and, more importantly, handling urgent situations responsibly with a 911 note. It sits between Transcarent's brand-led short card and Lyra's ROI-stat page: product-experience-led, with careful audience routing.
Messaging & register
The register is experience-and-outcome led, aimed at the employer while showcasing the member. ‘Discover the value of integrated healthcare’ frames a business decision; the subhead names both the employee experience and the financial savings; and the app mockup speaks the member's language (‘you're covered,’ ‘get care’). The tone is warm and reassuring, and the member/crisis routing copy signals a responsible, care-first brand even on a sales page.
Social proof
The conversion section leads with product proof — the animated member-app mockup — rather than stats or a logo wall. Showing the real member experience is Included Health's reassurance that the product is polished and usable. It's a different proof strategy from Lyra's ROI stat block or Transcarent's brand-only card: proof-of-substance through the product itself, with broader customer proof living deeper on the site.
At a glance
| Page type | Demo request (bottom-funnel, sales) |
|---|---|
| Primary CTA | Submit |
| Form length | 6 fields (incl. open ‘how can we help?’) |
| Product proof | Animated member-app mockup |
| Value framing | Employee experience + financial savings |
| Escape hatch | Members → portal / Doctor On Demand; crisis → 911 |
| Layout | Split — value + mockup left, form right |
| Buyer targeted | Employers / benefits leaders |
| vs. Lyra / Transcarent | Product-mockup-led vs. Lyra's ROI stats / Transcarent's brand card |
Takeaways for B2B marketers
Show the end-user product when the buyer is buying an experience
Included Health puts the member app on the demo page. If your buyer is choosing something their people will use daily, showing that experience out-persuades a feature list.
Write the value line for both sides of the committee
‘The experience they want and the savings you need’ speaks to HR and finance at once. Benefits purchases are joint decisions — address both readers in one sentence.
Route non-buyers off the sales form
Members and patients land on healthcare demo pages too. Explicit ‘if you're a member…’ routing keeps the pipeline clean and gets those people to the right place.
Handle crisis responsibly, even on a sales page
A 911 note for emergencies is the right call for a care brand. When your audience might include people in distress, safety routing belongs on the page — it also signals a care-first brand.
Keep the buyer's form short when the product does the selling
With the mockup carrying persuasion, the form stays at six fields. Let a strong product visual justify a lighter ask, and qualify on the call.
FAQ
What kind of landing page is Included Health's demo page?
It's a bottom-funnel demo-request page for employer healthcare. A split layout pairs a ‘Discover the value of integrated healthcare’ pitch and an animated member-app mockup with a six-field form (name, work email, company, phone, and an open ‘how can we help?’), plus escape-hatch copy routing members to their portal and crises to 911.
Why does Included Health show a member-app mockup on the demo page?
Because the employer buyer is choosing a product their employees will use daily. Showing the actual member experience (‘Hi, Riley,’ get-care options) makes the value tangible and reassures that the product is polished — proof-of-substance through the product itself rather than a stat block.
How is Included Health's demo page different from Lyra's or Transcarent's?
All three target employer healthcare buyers. Included Health leads with an animated member-app mockup and careful member/crisis routing; Lyra leads with a four-tile ROI stat block; Transcarent uses a short brand-led card with no on-page proof. Included Health's proof is the product experience itself.
What can B2B marketers learn from Included Health's demo page?
Show the end-user product when the buyer is buying an experience; write the value line for both sides of the buying committee; route non-buyers off the sales form; handle crisis situations responsibly even on a sales page; and keep the form short when a strong product visual carries the persuasion.
Related teardowns
Screenshot and copy shown verbatim for commentary and analysis; the page and its content belong to Included Health, Inc. Captured from the public page at includedhealth.com/request-demo at desktop width (Sept 2026); the member-app mockup is shown mid-animation.