How to use this guide
Austin's marketing scene is deep and specialized. The best agencies here tend to be focused — a studio that does world-class brand identity is rarely the same shop running your paid-media program or landing a Wall Street Journal feature. That's a feature, not a bug: the strongest go-to-market programs layer three complementary disciplines rather than forcing one agency to do everything.
This guide maps those layers. First, the creative and branding studios that build how your company looks and sounds. Then the PR and communications firms that earn attention and credibility. And finally, where performance marketing fits — the layer that captures and converts the demand brand and PR create, and measures what actually drives pipeline.
We included agencies that are based in or deeply rooted in Austin and recognized across independent directories and editorial roundups. Descriptions summarize each firm's stated focus; they aren't rankings or endorsements. Use them as a shortlist to research, not a verdict.
Creative & branding agencies in Austin
These studios shape brand identity, design systems, campaigns and the creative assets everything else runs on. If your brand looks dated or your message is muddy, start here.
Guerilla Suit
A full-service creative shop spanning branding, advertising, social, web design, packaging and video/animation. Known for campaign-led work for local and consumer brands.
Door No. 3
Strategy-first branding and advertising — brand positioning, identity, web design and digital campaigns, with a strong track record repositioning consumer and CPG brands.
Heart of the Sun
An Austin creative agency offering branding, websites, media planning and broadcast production, with a distinctly local, “keep Austin weird” creative sensibility.
White Hat Agency
Advertising and branding across print, video, web, social and broadcast — a generalist creative partner for brands that need campaign and production firepower.
Canales & Co.
Branding, logo and packaging design with a product and retail bent — strong for companies whose brand lives on shelves and products.
Subvrsive
An immersive and interactive studio (AR/VR, 360° and commercial video) for brands that want experiential and next-gen creative, not just static assets.
The Label Collective
A branding and creative studio with a B2B focus, known for brand refreshes and brand-management work for growth-stage companies.
PR & communications firms in Austin
These firms earn attention you can't buy — press coverage, analyst relationships, thought leadership and crisis readiness. If credibility and share of voice are the gap, this is the layer.
Red Fan Communications
A boutique PR firm focused on tech, startups and real estate, offering media relations, thought leadership, messaging and crisis communications with a hands-on approach.
Treble Public Relations
A B2B tech PR specialist working with venture-backed startups — media relations, analyst relations and thought leadership, with deep experience in the startup lifecycle.
Giant Noise
A lifestyle, hospitality and consumer PR agency known nationally, strong in media relations, social, influencer partnerships and events.
Ketner Group Communications
A PR and content firm with two decades in retail and commerce technology — media and analyst relations, content and demand-supporting communications.
INK Communications Co.
An integrated communications firm focused on B2B technology and energy — public relations, content marketing and brand strategy under one roof.
Snackbox
A creative-meets-PR shop blending design thinking and storytelling for consumer and hospitality brands, spanning media relations, social and events.
Where performance marketing completes the picture
Creative builds the brand. PR earns the attention. But a brand refresh and a press hit don't automatically become pipeline — someone has to capture the demand those efforts create, convert it, and prove what worked. That's the performance layer, and it's where Digital Astronauts fits alongside the agencies above.
Digital Astronauts is an Austin-based B2B performance-marketing team. We run the paid-media programs (LinkedIn, Google, paid social), build and optimize the landing pages that turn clicks into qualified conversations, and stand up the measurement that tells you which spend actually drives pipeline. We don't compete with your brand studio or your PR firm — we make their work compound.
The practical division of labor looks like this:
- Creative agency — brand identity, design system, campaign concepts and the assets everything runs on.
- PR firm — earned media, analyst and influencer relationships, thought leadership and reputation.
- Performance partner (Digital Astronauts) — paid acquisition, landing-page conversion, lead routing and the analytics that tie it all to revenue.
When these three run in sync — shared messaging, shared target accounts, shared definition of success — brand lift from PR shows up as cheaper, higher-converting paid campaigns, and performance data feeds better creative and sharper pitches. That's the whole point of treating them as complementary layers.
How to choose and combine them
Start from the gap, not the org chart. If prospects don't understand or trust you, lead with brand and PR. If they understand you but aren't converting, lead with performance and conversion. Most scaling B2B companies need all three eventually — the question is sequence and weighting.
A few principles that keep a multi-agency setup from turning into chaos:
- One source of truth for messaging. Brand, PR and performance should pull from the same positioning so the market hears one story.
- Shared target accounts and ICP. PR earning coverage in outlets your buyers read, and paid reaching the same accounts, multiplies impact.
- One measurement framework. Agree up front on how you'll judge success so no one games their own metric. (See our take on sourced vs. influenced pipeline.)
- Clear ownership of the handoffs. Who owns the website? Who owns the demo page? Name it, so nothing falls between agencies.
If you want help wiring the performance layer into whatever creative and PR partners you choose, talk to our team — we're happy to play well with the agencies on this list.